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IDEAS FOR INNOVATION
Arts & Culture
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Ed Cotton: Examining The Creative Process
5 november 2012
The documentary 'Gerhard Richter Painting' follows the struggles of the well-renown painter to bring his master pieces to life. But what lessons can today's young creatives learn from him?
Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising
1 october 2012
A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.
Ed Cotton: Why Brands Need Places Of Origin
27 september 2012
Stressing physical space in a digital world, Bombay Sapphire will soon have a Home of the Imagination to give it somewhere to 'be from.'
Ed Cotton: Could You Work At The Same Job For 70 Years?
6 september 2012
Jiro Ono has been making sushi since he was nine years old, but still says he has more to learn to perfect his craft.
Ed Cotton: Is The Ownership Revolution Transforming Brands?
30 august 2012
As more and more consumers adopt a "collaborative consumption" model, brands move towards service models instead of purchase ones.
Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods
31 july 2012
The high end supermarket recently released stellar quarterly results despite the economy. This Q&A with Whole Foods' CEO explains how the younger demographic are behind their increased earnings.
Ed Cotton: Should Every Brand Have A Non-Tech Incubator?
16 july 2012
Could companies use startups to provide innovative product ideas and concepts outside of emerging technology?
Ed Cotton: Is Starbucks’ Plea To Fix America Crossing A Brand Line?
2 july 2012
Howard Schultz, Chairman and CEO of the multi-national coffee brand, has issued an open letter reflecting on current issues he perceives are lowering morale in the USA.
Ed Cotton: What Are The Opportunities Of A Smart Glass World?
18 june 2012
Advertisers and content creators should already be thinking about the possibilities for reaching out to and engaging with consumers through intuitive multiscreen experiences.
Ed Cotton: Captain Morgan’s Search For Branded Content Treasure
6 june 2012
The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.
Ed Cotton: What Is Pepsi’s New Real-Time Strategy?
14 may 2012
The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.
Ed Cotton: Making Community Part Of The Brand
29 march 2012
Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?
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