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ed cotton
Arts & Culture november 5, 2012

Ed Cotton: Examining The Creative Process

The documentary 'Gerhard Richter Painting' follows the struggles of the well-renown painter to bring his master pieces to life. But what lessons can today's young creatives learn from him?

Work october 1, 2012

Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.

Home september 27, 2012

Ed Cotton: Why Brands Need Places Of Origin

Stressing physical space in a digital world, Bombay Sapphire will soon have a Home of the Imagination to give it somewhere to 'be from.'

Work september 6, 2012

Ed Cotton: Could You Work At The Same Job For 70 Years?

Jiro Ono has been making sushi since he was nine years old, but still says he has more to learn to perfect his craft.

Technology august 30, 2012

Ed Cotton: Is The Ownership Revolution Transforming Brands?

As more and more consumers adopt a "collaborative consumption" model, brands move towards service models instead of purchase ones.

Advertising july 31, 2012

Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods

The high end supermarket recently released stellar quarterly results despite the economy. This Q&A with Whole Foods' CEO explains how the younger demographic are behind their increased earnings.

Home july 16, 2012

Ed Cotton: Should Every Brand Have A Non-Tech Incubator?

Could companies use startups to provide innovative product ideas and concepts outside of emerging technology?

Work july 2, 2012

Ed Cotton: Is Starbucks' Plea To Fix America Crossing A Brand Line?

Howard Schultz, Chairman and CEO of the multi-national coffee brand, has issued an open letter reflecting on current issues he perceives are lowering morale in the USA.

Mobile june 18, 2012

Ed Cotton: What Are The Opportunities Of A Smart Glass World?

Advertisers and content creators should already be thinking about the possibilities for reaching out to and engaging with consumers through intuitive multiscreen experiences.

Advertising june 6, 2012

Ed Cotton: Captain Morgan's Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.

Retail may 14, 2012

Ed Cotton: What Is Pepsi's New Real-Time Strategy?

The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.

Syndicated march 29, 2012

Ed Cotton: Making Community Part Of The Brand

Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?

Technology march 27, 2012

Ed Cotton: What Is The Biggest Challenge Of Digital Communication?

The real obstacle of the web is keeping up with the technological change and being able to anticipate it, build for it and stay ahead of it.

Design & Architecture march 13, 2012

Ed Cotton: Are Ad Agencies Now In The Product Development Business?

In our tech savvy age, it has become the job of the agency to help less advanced companies create products to help navigate this new landscape.

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