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edelman
Work august 16, 2013

Who Are The Young Minds Driving Singapore’s Rapid Development? [Video]

'Words of a Generation' features intimate interviews that show the personal perspectives of Singaporeans born in the '70s.

Arts & Culture june 9, 2013

Drew Neisser: Is Content Imperative? Only If You Want To Succeed

Why advertisers and marketers are finding themselves in a world of "publish or perish."

Retail february 13, 2013

Trojan ‘Safe Ride’ Cabs Give Riders Free Condoms

The prophylactic company is promoting safe sex this Valentine's Day with NYC cabs that quiz passengers on sexual health for prizes.

Work december 9, 2012

Rick Murray: Why Millennial Shoppers Are Alpha-Influencers

The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?

Advertising september 7, 2012

Johnnie Walker Creates 'Interactive' Facebook Cover Photo

The brand turns its Facebook profile into a live Instagram feed that gives fans a behind-the-scenes look into the brand's history.

Syndicated july 24, 2012

Edelman Digital: Three Things To Consider When Launching Social Media Campaigns

Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.

Luxury june 1, 2012

Pop-Up Concierge Brings Luxury Hotel's Brand Experience To Tribeca Film Festival

The Conrad Hotel surprised their Twitter followers with gifts to help enhance their festival experience.

Innovation march 28, 2012

Edelman: How To Build Trust In Your Business From The Inside Out

The agency's annual report shows that the state of trust is in a high degree of disarray. How do brands get that back?

Advertising november 17, 2011

PR Agency Sends Blogger Try-One Give-One Microsoft Mouse Pack

Edelman parcel hints at how tech company is trying to engage influencers.

Arts & Culture october 3, 2011

Richard Edelman: Why We Won The Global Agency Of The Year Award [Headlines]

"We have a culture that demands relentless achievement. It is a culture of YES. 'Go ahead and take the initiative.'"

Mobile july 20, 2011

Jeff Jarvis: Phone-Hacking, Murdoch & Edelman [Headlines]

"Was it in his PR script to lash out at his competitors to for causing him to lose BSkyB, and not at himself?"

Technology june 9, 2011

David Armano On The Power Of Influence

David Armano, executive vice president for Global Innovation & Integration at Edelman Digital, offers his insights on the power of influence within the social media landscape.

Design & Architecture may 17, 2011

How Do Brands Gain Authority In The Age Of Digital Overload?

Edelman's Steve Rubel shares some suggestions at Mashable Connect 2011.

Technology june 2, 2010

Razorfish Releases "Nimble": How To Succeed in Publishing Digital Content

A new report provides insight into what makes digital content nimble - and valuable.

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