Offering “an acupuncture session” in every can, the Canadian beverage maker Slow Cow, has produced a relaxation drink to calm your nerves and easy jitteriness from energy drink consumption. An antidote to drinks like Red Bull and Rockstar, Slow Cow was developed to help people de-stress.
Unlike the energy drinks that contain synthetic chemicals such as taurine and caffeine that tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is formulated to increase mental awareness while improving relaxation. After a long day of work on an energy drink, or [...]

Asia Scout Network has an interesting overview of the growing energy drink market in Vietnam.  Along with the international leaders (Redbull, Lipovitan, Coca-Cola, etc.), several local brands and cheaper copy-cats (Saigon Ice, Number One, Energy, M150, Buffalo) are working hard to capture a market composed of youngsters studying for national exams and partying at night.
One marketing tactic that local brands are engaging in is to sponsor Vietnamese sports teams.  For example, the Vietnamese “Number One” energy-drink brand has sponsored the Binh Duong TV Football Cup as well as the first group of Vietnamese to reach the top of Mount Everest [...]