Perhaps a little bit of both. We ran across these posters in Midtown Manhattan on Friday courtesy of a chain of “healthy” fast food restaurants called the Energy Kitchen. Their own ads (which we admittedly dismissed at the time) flank these spoofs and carry the tag line – “Fast Food Doesn’t Have To Be Fat Food.” Upon arriving at the company website, visitors are greeted with the following information – “Nothing Over 500 Calories” – but as we’ve seen before, calories only tell part of the story. So how does it really stack up to the competition?
Sticking with breakfast sandwiches – [...]
March 3, 2009
Pic: Culture Jamming or Negative Advertising?
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