Tag: engagement
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Businesses need to view success in a more holistic light, highlighting the importance of the bigger picture in...
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Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and...
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The 'Like' button will be less important, making way for engagement-led advertising.
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These projects may prove to be some early indicators of where the latest technical ideas will evolve.
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We asked "Transmedia Storytelling: What Is It?” and held our PSFK Salon Los Angeles at Soho House to find...
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An infographic by Scout Analytics suggests that online news revenue will never equate to that of traditional...
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Social scientists are examining the emotional impact the proliferation of personal media devices is having on...
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Beyond a humorous social media engagement campaign, the restaurant chain's Twitter campaign is one of several...
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Food+Tech Connect shares their observations following their SXSW panel on How Technology is Revolutionizing...
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Frank Marquardt, Director of Content Strategy at The Barbarian Group provides five content strategy tips.
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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Bus shelter ads were made interactive to promote HBO's popular show.
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Lissie's 'Cuckoo' reacts and plays to the weather currently experienced in your city.
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Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for...
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A new software platform concept aims to enhance the television viewing experience on the second screen.
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A witty cheat sheet for the location-based service landscape, the introduction of a new automatic check-in app...
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Some insights from Gatorade and Burberry on how to effectively use the medium.
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Learning from the success of its purely digital Ford Fiesta Movement, the automaker will rely on the digital ...
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A unique piece of jewelery uses simple technology to create projections.
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The media agency and analytics provider that worked on the app share some results on its performance for the...
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A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create...
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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As one of the first advertisers to test promoted Tweets on Twitter, Coke's results offer promise to future...
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You don't need paid media to obtain trial, awareness or sales leads - but you might need a well-crafted...
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A new report provides insight into what makes digital content nimble - and valuable.
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Celebrated writer and thought leader Malcolm Gladwell is deliberately absent from the social media landscape....
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Cadlillac's iPad application was created in partnership with Cool Hunting and Front Ended.
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Anyone employed in the marketing world has felt the frustration of recommending an engaging idea to a client,...
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New Balance launched "New Balance 365" this week - an online marketing campaign in which they will run a...
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New York agency Sarkissian Mason has taken an interesting approach to illustrate the point that consumer...
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