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	<title>@PSFK &#187; enviornment</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>CA Considering Banning Black Cars</title>
		<link>http://www.psfk.com/2009/04/ca-considering-banning-black-cars.html</link>
		<pubDate>Wed, 01 Apr 2009 15:20:31 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="121" src="http://www.psfk.com/wp-content/uploads/2009/04/black-maserati-525x271.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="black-maserati" title="black-maserati" /></span>According to Autoblog, the state of California is proposing legislation to reduce carbon emissions by banning black cars. The California Air Resources Board&#8217;s rational is that dark colored cars absorb more light, which results in the owner using their climate control systems more. This theory sounds far-fetched, but existing building legislation with a similar ban has proven successful at reducing energy consumption in skyscrapers. Under the proposition for cars, windshields, backlights and sunroofs will be required to receive new reflective coatings by 2012. Companies that make auto paint are currently attempting to create a paint that conforms to the proposed<a title="CA Considering Banning Black Cars" href="http://www.psfk.com/2009/04/ca-considering-banning-black-cars.html">Read more...</a>]]></description>
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		<title>Pepsi to Launch Green Vending Machines</title>
		<link>http://www.psfk.com/2009/04/pepsi-to-launch-green-vending-machines.html</link>
		<pubDate>Wed, 01 Apr 2009 15:10:08 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"></span>Pepsi will be debuting the first eco-friendly soda machines this month in Washington D.C. The vending machines are also the first to use carbon dioxide instead of HFCs as a coolant and will release 12 % less greenhouse gasses than the previous models. Currently, PepsiCo is testing machines that use alternative refrigerants, such as isobutane and propane. The company is also eliminating HFCs from the insulating foam found in vending machines, coolers, and fountain equipment. [via Brand Freak]]]></description>
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		<title>PSFK Conference New York Speaker: Simon Collins</title>
		<link>http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-simon-collins.html</link>
		<pubDate>Fri, 27 Mar 2009 15:10:50 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="63" src="http://www.psfk.com/wp-content/uploads/2009/03/simon-collins-525x141.png?fedaf9" class="attachment-236x190 wp-post-image" alt="simon-collins" title="simon-collins" /></span>We&#8217;re excited to have Simon Collins, Dean of Fashion at Parsons, join us at our upcoming PSFK Conference NYC 2009. Simon will discuss how sustainable, economic and socially conscious issues are driving the design of new products and services on a panel moderated by Dave Pinter (PSFK, GRID2) with Ryan Jacoby (IDEO), Matthew Lusk (Hecho, Inc) and Sarah Beatty (Green Depot). First, who are you and what do you do? Dean. School of Fashion. Parsons the New School for Design. I provide direction for the Fashion School&#8217;s 1300 students and 200 faculty, am Parsons&#8217; ambassador to the fashion industry and<a title="PSFK Conference New York Speaker: Simon Collins" href="http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-simon-collins.html">Read more...</a>]]></description>
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