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	<title>PSFK &#187; environment</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Plant-Based Air Purification For Your Home</title>
		<link>http://www.psfk.com/2009/11/plant-based-air-purification-for-your-home.html</link>
		<comments>http://www.psfk.com/2009/11/plant-based-air-purification-for-your-home.html#comments</comments>
		<pubDate>Fri, 06 Nov 2009 21:48:07 +0000</pubDate>
		<dc:creator>Aurora Diaz</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[air purifier]]></category>
		<category><![CDATA[Andrea Air]]></category>
		<category><![CDATA[clean air]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Mathieu Lehanneir]]></category>
		<category><![CDATA[plant based]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51651</guid>
		<description><![CDATA[Andrea Air is a new air purifier designed by Mathieu Lehanneur  engineered to improve air quality by using the filtration of natural plants.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/plant-based-air-purification-for-your-home.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Games Printed on Demand at the Microsoft Store</title>
		<link>http://www.psfk.com/2009/10/games-printed-on-demand-at-microsoft-store.html</link>
		<comments>http://www.psfk.com/2009/10/games-printed-on-demand-at-microsoft-store.html#comments</comments>
		<pubDate>Tue, 27 Oct 2009 07:02:52 +0000</pubDate>
		<dc:creator>Nate Graham</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[print on demand]]></category>
		<category><![CDATA[scottsdale]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50487</guid>
		<description><![CDATA[Microsoft's first flagship store features print on-demand-video games.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/games-printed-on-demand-at-microsoft-store.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Help John Grant Edit His New Book “Co-Opportunity” [Part 3]</title>
		<link>http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html</link>
		<comments>http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html#comments</comments>
		<pubDate>Thu, 10 Sep 2009 07:00:19 +0000</pubDate>
		<dc:creator>John Grant</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Co-Opportunity]]></category>
		<category><![CDATA[community capital]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[farming]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food chain]]></category>
		<category><![CDATA[john grant]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[supply chain]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46285</guid>
		<description><![CDATA[This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley &#038; Sons Limited, January 2010. This extract section 3 of the book – Information and Ethical Consumerism.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The UK&#8217;s (Secret) Plot to Encourage Consumers to Go Green</title>
		<link>http://www.psfk.com/2009/08/the-uks-secret-plot-to-encourage-consumers-to-go-green.html</link>
		<comments>http://www.psfk.com/2009/08/the-uks-secret-plot-to-encourage-consumers-to-go-green.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 21:08:11 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green with envy]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[keeping up with the joneses]]></category>
		<category><![CDATA[prius effect]]></category>
		<category><![CDATA[Trends In The UK]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44677</guid>
		<description><![CDATA[Back in July we came across the results of a study on consumer behavior as it related to “going green”. The research concluded that people are more motivated to make eco-friendly purchases based on perceptions about status - i.e. installing these solar panels are sure to make my neighbors envious - than they are by other factors, like cost-savings or more surprisingly perhaps, actually benefitting the environment.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/the-uks-secret-plot-to-encourage-consumers-to-go-green.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mini-Mansions Reclaimed as Wetlands</title>
		<link>http://www.psfk.com/2009/08/mini-mansions-reclaimed-wetlands.html</link>
		<comments>http://www.psfk.com/2009/08/mini-mansions-reclaimed-wetlands.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 07:02:33 +0000</pubDate>
		<dc:creator>Lisa Baldini</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Ecology]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[mcmansions]]></category>
		<category><![CDATA[mini-mansions]]></category>
		<category><![CDATA[reburbia]]></category>
		<category><![CDATA[Reclaimed]]></category>
		<category><![CDATA[Reclaimed Space]]></category>
		<category><![CDATA[wetlands]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44422</guid>
		<description><![CDATA[
Last month we wrote about the Reburbia competition that challenged architects and urban planners to appropriate the soon-to-be vacant ruins of suburban sprawl (aka big box stores and mini-mansions) for more efficient uses. The grand prize went to Calvin Chiu&#8217;s Frog’s Dream: McMansions Turned into Biofilter Water Treatment Plants. It&#8217;s a design that turns bloated mini-mansions into wetlands, providing an organic filtration system for a nearby city.
Chiu explains the project:
In response to the anticipated future, the Frog’s Dream project attempts to re-establish a sustainable relationship between city and suburbia. It proposes to transform the vacant McMansions, at the periphery of [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/mini-mansions-reclaimed-wetlands.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Natural Swimming Pools: Chemical-Free Relaxation</title>
		<link>http://www.psfk.com/2009/08/natural-swimming-pools-chemical-free-relaxation.html</link>
		<comments>http://www.psfk.com/2009/08/natural-swimming-pools-chemical-free-relaxation.html#comments</comments>
		<pubDate>Wed, 12 Aug 2009 17:22:52 +0000</pubDate>
		<dc:creator>Jim Moscater</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[swimming pools]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=41787</guid>
		<description><![CDATA[
Image Credit: Getty Images, Eke Miedaner/Flickr
The modern swimming pool, despite its ability to refresh and relax, is usually a harsh, chlorine-filled experience that leaves one with red eyes and irritated skin. A healthier alternative can be found in companies that specialize in natural swimming pools (such as Total Habitat in the US and gartenArt in the UK). These companies assist in the creation of bodies of water that are chemical-free, using organic filtration systems which are friendly to the surrounding environment. Judging from the photos and case studies on the aforementioned sites, a natural swimming area has the potential to [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/natural-swimming-pools-chemical-free-relaxation.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Natural Medium: Business Cards That Grow On Trees</title>
		<link>http://www.psfk.com/2009/07/natural-medium-business-cards-that-grow-on-trees.html</link>
		<comments>http://www.psfk.com/2009/07/natural-medium-business-cards-that-grow-on-trees.html#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:00:18 +0000</pubDate>
		<dc:creator>Jim Moscater</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[laser etching]]></category>
		<category><![CDATA[Natural Medium]]></category>
		<category><![CDATA[Tatil Design]]></category>
		<category><![CDATA[Trees]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=40292</guid>
		<description><![CDATA[
Tatil Design, a Brazilian design firm, has used laser etching to cut logos, messages and images into delicate dead leaves that can only be seen when held up to a light source. Called “Natural Medium“, these unusual promotional tools are a truly unique piece of marketing communications.
First introduced at the Cannes Advertising Festival in 2008, they made such an impression that the firm won a Bronze Award for the 2009 International Design Excellence Awards in Eco Design.


[via Inhabitat]
Related Posts on PSFK:

Luxury Tree Hourse Made From Palmyra
Remember&#8230;These Come From Trees
Tree Ideas And Trends



By Jim Moscater &#124; ©  PSFK, 2009. &#124;
Article [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/natural-medium-business-cards-that-grow-on-trees.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Baryonyx: Wind Farming, Texas Style</title>
		<link>http://www.psfk.com/2009/07/baryonyx-wind-farming-texas-style.html</link>
		<comments>http://www.psfk.com/2009/07/baryonyx-wind-farming-texas-style.html#comments</comments>
		<pubDate>Fri, 24 Jul 2009 07:10:01 +0000</pubDate>
		<dc:creator>Jim Moscater</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Alternative Energy]]></category>
		<category><![CDATA[baryonyx]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[wind farms]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39413</guid>
		<description><![CDATA[

Texas has moved a step closer to hosting what would be the largest wind farms in the US. Baryonyx, an start-up committed to innovative energy solutions (specializing primarily in wind power), has won three land lease bids from the State of Texas to construct data centers which would be powered by wind farms, and other forms of energy that operate with zero CO2 emissions. This would include two offshore farms, and one on land. The offshore sites would be more than 19,000 acres each.
When these farms are fully functional, Baryonyx would supply power to the Texas General Land Office, who [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/baryonyx-wind-farming-texas-style.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;Botany Building&#8217; Raises Structures From the Earth</title>
		<link>http://www.psfk.com/2009/07/botany-building-raises-structures-from-the-earth.html</link>
		<comments>http://www.psfk.com/2009/07/botany-building-raises-structures-from-the-earth.html#comments</comments>
		<pubDate>Fri, 24 Jul 2009 07:00:04 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Architects]]></category>
		<category><![CDATA[botany]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[tree]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39414</guid>
		<description><![CDATA[

A team of young German architects is envisioning a new method of construction that challenges our very notion of building materials. Many a design plan strives for an &#8216;organic&#8217; or &#8216;natural&#8217; appearance, one that seems to blend into and coexist with its environment, but Oliver Storz, Ferdinand Ludwig, and Hannes Schwertfeger, are constructing buildings from the environment itself, bending and grafting trees around and into each other to form sophisticated structures. The architects build their &#8216;arbo-architecture&#8217; structures around metal support frames, which guide and constrict the growth of young trees into set forms. Once they mature, they are pruned so [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/botany-building-raises-structures-from-the-earth.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Fabric Made From Coffee Grounds</title>
		<link>http://www.psfk.com/2009/07/new-fabric-made-from-coffee-grounds.html</link>
		<comments>http://www.psfk.com/2009/07/new-fabric-made-from-coffee-grounds.html#comments</comments>
		<pubDate>Thu, 09 Jul 2009 16:25:48 +0000</pubDate>
		<dc:creator>Laura Feinstein</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[S.Cafe]]></category>
		<category><![CDATA[Singtex]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=37752</guid>
		<description><![CDATA[
While it&#8217;s popular cousin the soybean may hog most of the spotlight, the multi-purposefulness of the coffee ground is nothing to scoff at. In addition to providing us with a refreshing beverage, and occasionally biofuel, a company in Taiwan has recently turned our caffeinated friend into a &#8220;super high-tech eco fabric.&#8221; The process, which was created by Singtex Industrial Co. and took three years to perfect, is boasted to produce two shirts from the amount of coffee grounds needed to make &#8220;one medium cup of coffee&#8221;. The fabric is also rumored to be &#8220;quick-drying, odor controlling,  and uv-protective.&#8221;
To give the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/new-fabric-made-from-coffee-grounds.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jon Cohrs&#8217; Modified Metal Detectors Find Oil in Brooklyn</title>
		<link>http://www.psfk.com/2009/05/john-cohrs-modified-metal-detectors-find-oil-in-brooklyn.html</link>
		<comments>http://www.psfk.com/2009/05/john-cohrs-modified-metal-detectors-find-oil-in-brooklyn.html#comments</comments>
		<pubDate>Fri, 15 May 2009 15:22:56 +0000</pubDate>
		<dc:creator>Scott Ballum</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[eyebeam]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=33311</guid>
		<description><![CDATA[
At first glance, Jon Cohrs&#8217; Urban Prospecting project looks like one of those late-night-tv pyramid schemes our well-intentioned aunt got tied up with in the early 90s. But with tongue firmly planted in cheek, Cohrs&#8217; Black Gold Rush is actually drawing renewed attention to, and creating a way of engaging with, an oil spill twice the size of the Exxon Valdez disaster right in his Brooklyn backyard. The Greenpoint spill occurred nearly 15 years ago, and very little has been done in attempts to clean it, contain it or deal with it in any real way, in part because it [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/john-cohrs-modified-metal-detectors-find-oil-in-brooklyn.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Wooster Collective Goes to Washington</title>
		<link>http://www.psfk.com/2009/05/the-wooster-collective-goes-to-washington.html</link>
		<comments>http://www.psfk.com/2009/05/the-wooster-collective-goes-to-washington.html#comments</comments>
		<pubDate>Wed, 13 May 2009 17:23:25 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[public space]]></category>
		<category><![CDATA[street art]]></category>
		<category><![CDATA[The White House]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[Wooster Collective]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=33130</guid>
		<description><![CDATA[
The Wooster Collective were recently tapped to take part in a conversation at The White House about the role of the arts in our country. Following the discussion, they were given a fresh perspective on the work that they document on their website, seeing art &#8220;outside the walls&#8221; as symbolic of a necessary shift to remove the barriers in the ways our society currently operates. By redefining our government and institutions as truly public and &#8220;for the people&#8221;, everything from transportation to healthcare needs to change to meet our new expectations.
And in a more tangible sense, the art is still [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/the-wooster-collective-goes-to-washington.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Future of Environmental Responsibility in Brazil</title>
		<link>http://www.psfk.com/2009/04/the-future-of-environmental-responsibility-in-brazil.html</link>
		<comments>http://www.psfk.com/2009/04/the-future-of-environmental-responsibility-in-brazil.html#comments</comments>
		<pubDate>Fri, 24 Apr 2009 17:10:45 +0000</pubDate>
		<dc:creator>Lourenço Bustani</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[Carlos Minc]]></category>
		<category><![CDATA[energy matrix]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Lula]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32095</guid>
		<description><![CDATA[

From the financial crisis to the environmental one, there is no doubt that the world is experiencing a period of drastic changes. While most of the countries are devising their policies based on green considerations, Brazil seems to be going in the opposite direction. The government has recently approved a 10-year plan for the Brazilian energy matrix that not only ignores renewable and clean energy sources where hydroelectric plants are not feasible, but also favors the increase of thermal plants based on coal and oil.
In a speech made in the south of Brazil shortly after the approval of the plan, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/the-future-of-environmental-responsibility-in-brazil.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Watching our Water Weight</title>
		<link>http://www.psfk.com/2009/03/watching-our-water-weight.html</link>
		<comments>http://www.psfk.com/2009/03/watching-our-water-weight.html#comments</comments>
		<pubDate>Wed, 11 Mar 2009 17:08:09 +0000</pubDate>
		<dc:creator>Scott Ballum</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[footprint]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28166</guid>
		<description><![CDATA[
Amidst the debate over the multi-billion dollar bottled water industry (is it really a debate anymore?), rises another complication in our consumer relationship to water: sure, you&#8217;re bringing your own Kleen Kanteen, but how much water was used to make that? Or the jeans you&#8217;re wearing, never mind the burger you had for lunch? The Wall-Street Journal recently reported &#8220;it takes roughly 20 gallons of water to make a pint of beer, as much as 132 gallons of water to make a 2-liter bottle of soda, and about 500 gallons, including water used to grow, dye and process the cotton, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/watching-our-water-weight.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Greener Gadgets Conference: &#8220;Design for the Age of Consequence&#8221;</title>
		<link>http://www.psfk.com/2009/03/event-review-greener-gadgets-conference.html</link>
		<comments>http://www.psfk.com/2009/03/event-review-greener-gadgets-conference.html#comments</comments>
		<pubDate>Mon, 02 Mar 2009 20:29:53 +0000</pubDate>
		<dc:creator>David Friedlander</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Display Categories]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[techonology]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=27486</guid>
		<description><![CDATA[
There was a portentous tone at this year’s Greener Gadgets Conference.  Right out of the gates, scientist/DIY guru/inventor and keynote speaker Saul Griffith minced few words about global warming.  He presented a dizzying array of graphs, charts and figures about our current energy consumption habits and the dire consequences that will almost certainly ensue if we continue at the rate we&#8217;re going.  One such figure showed how the average American would have to carry 23lbs. of oil to fuel his or her daily energy habit.  He stressed, in earnest, that we couldn’t persist in this way without inducing a global [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/event-review-greener-gadgets-conference.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>For Water Purists: The Iuosen Pot by Hario Glass</title>
		<link>http://www.psfk.com/2009/02/for-water-purists-the-iuosen-pot-by-hario-glass.html</link>
		<comments>http://www.psfk.com/2009/02/for-water-purists-the-iuosen-pot-by-hario-glass.html#comments</comments>
		<pubDate>Wed, 18 Feb 2009 16:00:54 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=26479</guid>
		<description><![CDATA[
Hario Glass&#8217;s Iuosen Pot is not your average water pitcher: equipped with a metal cage filled with iouseki stones and binchotan charcoal, the pot infuses typical H20 with a fresh, springwater taste and odor. The stones are what account for the distinctive, natural mineral flavor, while the charcoal absorbs solutes like chlorine and metals, while softening the water. And as Boingboing found, the special &#8216;iouseki&#8217; stones have some sort of (unconfirmed) medicinal properties:
&#8230;Iouseki is famous as a medical stone and the two stones elute minerals, are porous and provided with strong adsorption force and ion exchange function and provided with [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/for-water-purists-the-iuosen-pot-by-hario-glass.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Nokia&#8217;s &#8220;Less Is More&#8221; Eco Strategy</title>
		<link>http://www.psfk.com/2009/01/nokias-less-is-more-eco-strategy.html</link>
		<comments>http://www.psfk.com/2009/01/nokias-less-is-more-eco-strategy.html#comments</comments>
		<pubDate>Tue, 20 Jan 2009 19:10:45 +0000</pubDate>
		<dc:creator>Allison Mooney</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[n79]]></category>
		<category><![CDATA[nokia]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=22120</guid>
		<description><![CDATA[We&#8217;ve been thinking about ways handsets could be more sustainable, and it turns out that Nokia has too. Their latest idea: Make less stuff.
As part of its new &#8220;we:&#8221; strategy to save energy and reduce waste, Nokia&#8217;s N79 Eco will ship sans charger (the idea is to use your old one) and come in a smaller box. According to AllAboutSymbian:
The smaller box may not sound terribly significant, but when you operate on the scale of Nokia the little things really do add up. For example between February 2006 and the end of 2007, Nokia shipped 250 million phones in smaller [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/01/nokias-less-is-more-eco-strategy.html/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Video: Good Ideas for the Future</title>
		<link>http://www.psfk.com/2008/12/video-good-ideas-for-the-future.html</link>
		<comments>http://www.psfk.com/2008/12/video-good-ideas-for-the-future.html#comments</comments>
		<pubDate>Wed, 17 Dec 2008 22:57:30 +0000</pubDate>
		<dc:creator>Jeff Squires</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[PSFK Good Ideas]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[good ideas]]></category>
		<category><![CDATA[PSFK]]></category>
		<category><![CDATA[salon]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=19875</guid>
		<description><![CDATA[Concluding our series of Good Idea Salons, last night&#8217;s panel spoke about good ideas for the future.  A daunting topic, the conversation covered everything from whether or not business fundamentally has the ability to find a balance between being &#8216;good&#8217; and turning a profit to greenwashing and the environment to the possibility that the current economic crisis might actually be a good thing.
Moderated by Piers Fawkes (PSFK), the panel includes Bart Haney (fuseproject), Danielle Sacks (Fast Company), Polly LaBarre (Mavericks at Work), and Tamara Giltsoff (OZOlab).

WATCH COMPLETE SERIES:
Good Ideas In Mobile - Featuring Allison Mooney (PSFK/Mobile Behavior), Kevin Slavin (area/code), [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/video-good-ideas-for-the-future.html/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Starbucks Shared Planet</title>
		<link>http://www.psfk.com/2008/10/starbucks-shared-planet.html</link>
		<comments>http://www.psfk.com/2008/10/starbucks-shared-planet.html#comments</comments>
		<pubDate>Fri, 31 Oct 2008 15:29:07 +0000</pubDate>
		<dc:creator>Allison Mooney</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=17327</guid>
		<description><![CDATA[After hundreds of comments on My Starbucks Idea calling for recycling and improved social responsibility, Starbucks is upping their environmental efforts through a new program called &#8220;Shared Planet.&#8221; This commitment to doing business responsibly entails several &#8220;aspirational goals&#8221; to keep the company in the green.
According to a recent blog post by senior vice president Michelle Gass, they plan to meet the following goals by 2015:


 Environmental stewardship: 100% of our cups will be reusable or recyclable, and we will significantly reduce our environmental footprint through recycling, energy and water conservation and green construction.
 Ethical sourcing: buy and serve 100% responsibly [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/starbucks-shared-planet.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
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