http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/04/an-interactive-guide-to-design-events-in-major-cities.html Tue, 26 Apr 2011 12:59:21 +0000 The A.N.D. Project helps design professionals discover the most important local events.]]> http://www.psfk.com/2008/11/have-it-your-way.html Fri, 07 Nov 2008 16:35:50 +0000 Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspectsRead more...]]> http://www.psfk.com/2008/10/collection-of-classic-match-day-graphic-designs.html Thu, 30 Oct 2008 17:55:00 +0000 Fuel-Design recently published a collection of classic British football programs, entitled "Match Day." The collection, compiled by Bob Stanley and Paul Kelly, includes more than 450 programs spanning the lifetime of the league from 1945 to the inception of the Premiership in 1992.]]> http://www.psfk.com/2008/10/ecolounging-with-the-greenseat.html Thu, 30 Oct 2008 17:54:26 +0000 Nothing ruins an outdoor concert or film screening quite like sitting on the grass for hours, hunched over like a barely opened mollusk shell.  But with the GreenSeat, sore backs are now a thing of the past.  Made from corrugated cardboard, the chair is a cheap, recyclable way to alleviate long episodes of sitting.  At this point, it’s been pitched primarily to eco-friendly audiences, but considering that the chair’s construction offers great potential for advertising placement, we can only hope it will be popping up in venues worldwide.  The simple all-in-one design incorporates a seat cover and handle and whenRead more...]]> http://www.psfk.com/2008/10/better-pr-through-friendfeed.html Thu, 09 Oct 2008 20:49:15 +0000 The PR industry as we once knew it is dead.  We’ve written about this topic before, but recently we came across some advice on creating the best PR through the social aggregator, FriendFeed.  SocialTNT explains the most efficient way to market yourself or your company in a well organized article. The important lessons detailed involve staying current on the feed to maximize media research opportunities and taking advantage of the contacts you have.  In a new world that values usefulness over experience, staying current is critical.  Becoming involved is one of the central aims of FriendFeed and you can easilyRead more...]]> http://www.psfk.com/2008/08/creepy-microsite-encourages-user-submitted-b-movies.html Tue, 12 Aug 2008 18:21:05 +0000 The popular UK milk drink FRijj has recently launched an ad campaign pairing their sponsorship of a film festival with user created content. The B-Movie themed microsite calls on viewers to film their own masterpiece utilizing the brand. While the festival includes classics like Jaws and Scarface, the user videos are encouraged to pursue a lower standard of film with the clips on the site parodying not-so-classic movies like The Blob. From The Digital Mainstream: By encouraging users to participate in a movie-making competition based around the drink, Frijj have created a genuine brand experience – something that is rareRead more...]]> http://www.psfk.com/2007/12/lexus-owners-get-priority-parking-at-stadium.html Wed, 12 Dec 2007 23:54:46 +0000 Lexus drivers in Philadelphia will soon be able to park in two priority parking areas at the Wachovia Center. As part of a new three-year advertising and sponsorship package between Lexus and and arena owner Comcast-Spectacor, Lexus owners will get to park in specially reserved lots that prominently feature Lexus advertising on the light poles. [via Jalopnik]]]> http://www.psfk.com/2007/10/microsoft-gets-hugh-macleods-wine-2.html Mon, 01 Oct 2007 19:29:34 +0000 Blue Monster Reserve is a special bottle of wine that has been made exclusively for Microsoft by South African winery Stormhoek. Blogger and Cartoonist Hugh Macleod of GapingVoid is the marketing strategist for Stormhoek and developed the Blue Monster image after meeting many of the Microsoft staff at various tech functions that Stormhoek was sponsoring. From there, he developed the little monster and added the tagline: “Microsoft – change the world or go home”, which apparently has become somewhat of a mascot for some in the company. The bottle is only available to Microsoft staff, members of the “Friends ofRead more...]]> http://www.psfk.com/2007/04/free-cone-day.html Tue, 10 Apr 2007 22:19:29 +0000 Ben and Jerry’s are a great company with a fantastic heritage. This heritage provides plenty of opportunities for the brand to exploit. Despite being bought by Unilever the company retains its quirkyness and have made the previously local community day a global event. The ‘Free Cone Days’ provide consumers with the opportunity to sample the Ben and Jerry’s product for themselves. A free sample, it’s one of the oldest tricks in the book, but it’s beautifully executed. The 17 April is the UK’s Free Cone Day.]]> http://www.psfk.com/2007/02/hijacking_fashion_week.html Wed, 07 Feb 2007 12:15:37 +0000 An article looks at how brands are associating themselves with Fashion Week's around the globe to raise their profile:]]> http://www.psfk.com/2006/12/the-creative-stands-at-the-la-auto-show.html Fri, 01 Dec 2006 20:45:13 +0000 fashion.psfk reports that most car manufacturers at the LA Auto Show are highly unexciting and macho when it comes to displaying their vehicles (preferring to drape pretty girls around their stand as aesthetic accoutrements rather than trying to utilize the space to promote their concept). A couple of brands however caught their eye… fashion.psfk : LA Auto Show- Creative Stands]]> http://www.psfk.com/2006/11/goodybag-contents-from-2006-mtv-euro-awards.html Thu, 02 Nov 2006 17:34:04 +0000 Here’s a crazy list of the contents of the goody bags, MTV hands to presenters and artists at this year’s MTV Europe Awards: Replay Blue Jeans – Fashion items from the premier denim brand. Replay also has a store backstage where the artists can select items of their choice got free. Vauxhall / Opel Corsa – Artists will receive a set of car keys each to try their luck on the Opel Corsa car backstage. The artist whose key fits the door, wins the car. Sony Ericsson – W950i touch screen walkman mobile phone, plus mobile phone accessories Adobe –Read more...]]> http://www.psfk.com/2006/11/hulger-at-100-design.html Thu, 02 Nov 2006 16:35:45 +0000 The PSFK team loves Hulger phones. At the 100% Design Conference in Tokyo, they had this rather inspiring booth. Their blog explains: HULGER were given a container at 100% TOKYO by ICON and asked to do something under the theme of this year’s event ‘LOVE.’ So we made Love Locked, a prison meeting room where people can feel what it’s like to see, hear (through HULGER HANDSETS), but not touch. You can find us in the container park at the baseball ground if you’re in the area. Hulger]]> http://www.psfk.com/2006/10/core77-design-blog.html Fri, 27 Oct 2006 16:49:21 +0000 There’s something pretty interesting about this Soundbomb. It could be used for novel ways to create experiences. We’re sure it could be used for Urban Spam too. Anyway – one button lets you record a noise, another switches on the motion sensor which will play the noise when it is triggered. Soundbomb]]> http://www.psfk.com/2006/10/photos-stussy-nike-party.html Mon, 16 Oct 2006 17:56:38 +0000 There’s a Flickr set of photos of the Stussy/Nike party at the Nike Blu House in Venice Beach, CA. Nice insight into how these parties play out. World Tour: A Global Collaboration (10/06) – a photoset on Flickr]]> http://www.psfk.com/2006/10/women-speakers-for-your-next-event.html Mon, 16 Oct 2006 15:00:22 +0000 After a recent ‘discussion’ about the absence of women speakers at the Tokion conference in New York(and the subsequent introduction of some), maybe this list will help any event organizer find some innovative women to come and talk. The list is by Jen Bekman, a gallery owner, a writer, a New Yorker and a woman with opinions: Personism List Of Women Speakers]]> http://www.psfk.com/2006/10/cnn-extends-its-brand-with-event-marketing.html Thu, 05 Oct 2006 21:23:16 +0000 An article in the NY Times looks at how CNN uses events to extend its brand and make new ad-sales dollars: CNN is seeking to bring its brand to life beyond the TV, PC and cellphone screens by forming a division devoted to event marketing. The CNN Inspire Summit will salute women for achievements in fields like politics, medicine and philanthropy. The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. Although the events will not be televised on CNN, the network’s reporters and anchorsRead more...]]> http://www.psfk.com/2006/10/how-to-throw-an-eco-party.html Thu, 05 Oct 2006 16:14:23 +0000 Throwing a launch party soon. How hard are you trying to make it green? Treehugger has started a three part series on how to throw an eco party. It’s for a home party – but surely some lessons can be learned. Treehugger: TreeHuggerTV – How To Throw An Eco Party]]> http://www.psfk.com/2006/05/warner-remix.html Tue, 16 May 2006 18:07:25 +0000 There’s an extensive report on Business 2.0 about the changes that have taken place at Warner under CEO Edgar Bronfman to not only catch up with the digital age but exploit it through mobile phone and web-tv technology. Confessions wouldn’t be such a smash if Madonna hadn’t once again created something that connected with a global audience. But the clever ways in which Warner has exploited digital possibilities have established the company as a leader in aggressively rethinking the music industry and have laid out the beginnings of a blueprint for how the entire business may save itself from oblivionRead more...]]> http://www.psfk.com/2006/05/club-stamp-advertising.html Tue, 16 May 2006 17:06:36 +0000 We talked about the concept of using the stamp that club and bar goers get marked with as an advertising device. Now the Springwise trend spotting network finds a company in Australia offering the service. Springwise: Advertising after dark]]> http://www.psfk.com/2006/05/success-at-adidcolor-party.html Fri, 05 May 2006 00:38:17 +0000 adidas score at a swanky party in Stockholm held by Vice magazine. Vice got it right and so did Adicolour – the competition was a success. And all the right people ran around this party. fashion.psfk has a full report. fashion.psfk : review: vice/adicolour party]]> http://www.psfk.com/2006/05/multi-touch-interaction.html Mon, 01 May 2006 17:35:07 +0000 We’ve talked about Multi-Touch screens before. Multi-touch sensing enables a user to interact with a system with more than one finger at a time. Check out these new images of the screens in action. Multi-Touch Interaction Research]]> http://www.psfk.com/2006/04/ikeas-micro-museums.html Mon, 10 Apr 2006 23:16:30 +0000 For the run up to the launch of the Ikea Funabashi store which marks Ikea’s return to the Japanese market, Ikea have created a series of mini museums along a street in Aoyama. Called, the Ikea 4.5 Museum the 14 literal show-rooms are dotted all along Icho-Namiki street. Ikea 4.5 Museum [via Jean Snow]]]> http://www.psfk.com/2006/03/site-visit-adicolor-chinatown-the-video.html Wed, 22 Mar 2006 02:35:32 +0000 The web has been a-buzz about adidas little ‘secret showroom’ project off Canal Street. We decided to pop down and see what it was all about. Not an easy task. First of all we had to find the right guy on Canal Street. The problem is that Canal Street is full of dodgy fellas ready to lead you inside buildings to secret stores selling counterfeit bags and leather goods. ‘Inspired’ by all this adidas has a man on Canal Street too. You have to look out for him – and when you find him, you wonder if he’s just anotherRead more...]]> http://www.psfk.com/2006/03/event-ideas-real-world-gaming.html Thu, 16 Mar 2006 14:39:37 +0000 Here are two examples of scenario games that could give you some ideas for campaigns: shootShoreditch is an interactive photographic treasure hunt taking place on April 9 at Cargo. You justturn up with your camera, get given a treasure map and then spend the afternoon searching for themed clues and snapping them in your own unique way. Best prizes for the best photos. Escape From London, an event described as the world’s largest game of hide-and-seek, takes place on April 23. Starting from London, participating teams will take to the roads in their cars and use the south of EnglandRead more...]]> http://www.psfk.com/2006/01/adidas-fashion-show-on-the-subway.html Mon, 30 Jan 2006 15:42:10 +0000 When adidas presented a new range in Germany recently, they decided to have the catwalk on a moving subway train in order to show the clothes off in the right context. L E Mental Report]]> http://www.psfk.com/2006/01/how-nintendo-did-so-well-with-ds.html Fri, 20 Jan 2006 16:18:34 +0000 A recent issue of Japanese magazine Famitsu asks, “Why did the Nintendo DS sell so well?” in Japan. Here are the five reasons: 1. Great Promotions – “A famous Japanese actress, Nanako Matsushima, appeared on a recent commercial for More Brain Training, and for once the woman they dragged out to pose with a videogame actually seemed to be really enjoying herself.” 2. Demo stations were plentiful – “In any department store in Japan, there are DS demo stations. Usually the screens are scratched to high hell, and lately, there are a lot of games to choose from.” 3. AppealRead more...]]> http://www.psfk.com/2006/01/events-sneaker-events-us-canada.html Thu, 12 Jan 2006 11:30:21 +0000 Sole Collector and NIKETOWN Miami will be holding a sneaker competition on January 20th. Details Sneaker Pimps will be kicking off it’s 2006 tour starting in San Diego! Details Sole Collector and NIKETOWN Miami will be holding a sneaker competition on January 20th. Details Special Joga Bonito Installation by Virus, and an advanced preview of Nike’s Motion Capture Court Force. At Goodfoot. Details]]> http://www.psfk.com/2006/01/honda-civic-peas-mash-up.html Mon, 09 Jan 2006 08:02:07 +0000 AdJab points to a mash-up promotion between Honda Civic and the band The Black Eyed Peas. The Black Eyed Peas will be headlining the sixth annual Honda Civic Tour. As part of the promotion, the BEPs have customized a Honda Civic Hybrid with metallic paint, “Peas- themed graphics,” and XM radio, among other things. The car will be given away to a fan at the end of the tour. More At AdJab]]> http://www.psfk.com/2005/12/classic-car-clubs-scaleeletrix-promotion.html Mon, 12 Dec 2005 19:35:37 +0000 In an attempt to reach influencers, the vintage car rental company Classic Car Club held an evening in New York’s SoHo house where they invited friends, tastemakers and the press to relax and wind-down with a ScaleEletrix grand challenge. Guests were offered the chance to win free rental of a Ferrari for a year by recording the best time on the track. Classic Car Club set up two tracks and offered cocktails while the plasma screens flickered images of a golden era of motoring. We met graffiti artists, PR girls, bankers and all sorts. Big impact brand experience, small budgetRead more...]]>