The LA Times has published an interesting gallery of images showing Beijing consumers using their local IKEA store as a space to relax and socialize. Beyond shopping, the store has become a destination for Saturday afternoon family outings, naps, and photo shoots.
Only with China’s recent economic growth have branded retail experiences become more common. For most Chinese the concept is still fairly foreign, making visiting these locations a form of entertainment.
[via LA Times]
August 27, 2009
Brand Culture Shock: IKEA Retail Experience Adapts To Beijing
December 15, 2008
Life Skills Through Video Games
Artist, film maker and game designer Michael Highland discusses the significant impact video games have in programming the brain in his film As Real as Your Life:
The beauty and reality of video games today lies not in the lifelike graphics, the vibrating joysticks or the virtual surround sound, it lies in that these games are beginning to make me emotional. What is sadder is that my inability to understand and decipher the real world I live in makes these simple, virtual emotions even sweeter. The people that make these games are smart, They know what makes me tick. What makes [...]
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