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experiential marketing
Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Health november 30, 2016

VR Experience Puts Drunk Driving Into Perspective

A video called "Decisions" produced by Diadeo shows the reality of driving while under the influence of alcohol

Technology november 30, 2016

Covent Garden Becomes An AR Shopping Destination

Blippar has partnered with stores and restaurants to provide an interactive retail experience

Food november 30, 2016

Domino's Japan Is Working On Reindeer Pizza Delivery

The food chain is attempting to create a unique delivery system so that hungry people can get pizza in the dead of winter

USA november 28, 2016

Rent The Runway Brings Clothing Rental To Department Stores

A partnership with Neiman Marcus is looking to bring more designer clothing options to consumers

Retail november 22, 2016

Sennheiser's Retail Space Makes Quality Sound More Accessible

Located in the Westfield World Trade Center, the Soundscape introduces commuters and tourists to the legacy of the German audio manufacturer

Design & Architecture november 22, 2016

Stories Wrapped Around Wine Bottles Let You Read And Sip

An Italian winery paired up with a product design agency to create wine that comes with short stories

Technology november 21, 2016

Westfield's VR Arcade Gives New Yorkers Truly Immersive Gaming

Westfield World Trade Center, in combination with Tribeca Enterprises, offered a free VR arcade to its guests during the first three weekends of November

Asia november 18, 2016

Macy's Creates Virtual Shopping Experiences For Single's Day

US retailers are starting to capitalize on VR to tap into the retail market in China

Fitness & Sport november 17, 2016

Nike's New Store Looks To Revolutionize The In-Store Experience

The SoHo concept location creates a seamless connection between the brand's physical and digital platforms

Social Media november 16, 2016

Snapchat Spectacles Will Be Dispensed In Vending Machines

The machines, called Snapbots, will be set up all over the US in the coming months

Fashion november 16, 2016

Fashion Store Creates Large Scratch Cards In Its Windows

London boutique Browns celebrates its rebrand by encouraging shoppers to scratch off symbols

Retail september 30, 2016

Gilt's Pop-Up House Is The Kind Of Store You'll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Experiential Marketing september 27, 2016

UNICEF's 'Time Machine' Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

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