A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
10 Stories You Need to Know Today
23 may 2014
David Abbott dies, how Jimmy Fallon engages millennials and active video games are healthy for children .
Facebook App Gives People Beauty Tips From Their Older, Future Selves
11 october 2013
Shiseido wants your "future self" to lead you toward a better, healthier lifestyle.
Custom Phone Cases Designed Using Facebook Photos
9 september 2013
A new app for the social network lets people customize Motorola’s Moto X smartphone with the colors from their photographs.
UNICEF Transforms Facebook Profiles To Raise Money For Clean Water
8 march 2013
The organization's latest fundraising and awareness campaign transforms social connections into water pipes and taps.
Facebook Lets Users Anonymously Find Casual Sex Partners Among Their Friends
31 january 2013
'Bang With Friends' lets you select contacts in your network you'd have sex with, only if they are interested will you both be notified.
Marmite Launches Photo Booth Bus Shelter
5 december 2012
The brand's lovers and haters are asked to take pictures of themselves, which are then uploaded to a Christmas light display on Oxford Street.
Snoop Lion Gives Facebook Users A Personalized Version Of ‘A Christmas Carol’
27 november 2012
For adidas' holiday campaign, the recent reggae artist stars in an online film called 'The Cautionary Tale of Ebenezer Snoop'.
Sugar Brand Launches Racy Craigslist Personal Campaign
21 november 2012
'In The Raw' has posted fake notices that direct people to a website featuring tasty food photos.
Nike Creates Digital ‘Cheers’ That Display In Real-Time On Half Marathon Course
18 october 2012
In Budapest, the sports brand created ‘Cheer Me On,’ a Facebook app where friends could send digital messages to a screen for runners.
Anti-Drug, Interactive Facebook App Recreates Fake Footage From “Last Night”
9 october 2012
'Sip It Up', created by BKWLD that hijacks contacts and pictures, and makes novel use of the user's Timeline to dissuade people from drug use.
App Wipes Facebook Timelines For A Day To Raise Awareness For Alzheimers
20 september 2012
An awareness campaign asks people to donate their 'memories' for World Alzheimer’s Day, causing all of their posts, friends, photos, etc. to disappear for the day.
Ben and Jerry’s New Ice Cream Supports Gay Marriage
15 march 2012
The brand renames its apple pie flavor in the UK, in support of proposed government legalization of same sex unions.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
The Internet Of Things Can Help You Find Your Green Thumb
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots