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Facebook fans
Advertising june 24, 2014

Mike’s Hard Lemonade Honors 1 Millionth Facebook Like By Changing Brand Name

The alcoholic drink is now known as Paul's Hard Lemonade.

Advertising october 11, 2012

Old Navy Creates A Scannable Coupon Out Of Humans

To celebrate reaching 5 million Facebook fans, the retailer has created a 30% off promotion for customers using real people.

Advertising january 20, 2012

Cadbury Marks 1 Million Facebook Fans With Huge Chocolate Thumbs Up

The giant sculpture was commissioned by the chocolate maker to celebrate its following on the social network.

Advertising december 15, 2011

Dutch Fashion Label Thanks Its Facebook Fans In Digital Window Display

Scotch & Soda 'likes' them back and features their names in its flagship Amsterdam store.

Advertising december 8, 2011

Wonderbra Launches Ultimate Plunge Bra With Bungee Jump At London’s Battersea Power Station

Facebook competition winners did the jump in front of a large projection of model's cleavage.

Advertising november 21, 2011

Small Swiss Village Becomes Worldwide Hit After Printing Out The Profile Pictures Of Its Facebook Fans [Video]

The creative social media campaign has led to Obermutten reaching 12,000 likes.

Advertising july 1, 2011

Klout Gives Serious Perks To Facebook Fans

A different kind of word-of-mouth advertising is sweeping the online world. Brands can offer Facebook fans with high Klout scores customized content or special offers.

Advertising february 18, 2011

Facebook Gratitude, Porsche-Style

Porsche's customized design honors the brand's 1,000,000 loyal social media enthusiasts.

Advertising november 4, 2010

Facebook Popularity Predicts Mid-Term Election Winners

According to the numbers released by the social network's political team for the mid-term elections in the US, candidates with more Facebook fans than their opponents won the majority of House and Senate races.

Advertising november 1, 2010

Why Do People ‘Like’ A Company Or Brand?

A recent report shows the two primary reasons why people 'Like' a brand on Facebook.

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