http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/kraft-vending-machine-uses-facial-recognition-to-keep-sweets-away-from-kids-headlines.html Wed, 21 Dec 2011 10:00:01 +0000 The technology, developed by Intel determines whether the customer is an adult or a child.]]> http://www.psfk.com/2011/08/ads-tailored-based-on-recognized-demographics.html Wed, 03 Aug 2011 14:44:51 +0000 Digital advertising technology is being tested in Tokyo that recognizes age and gender and uses that information to tailor advertising content to individual viewers. ]]> http://www.psfk.com/2011/08/facial-recognition-technology-recommends-drink-selections-in-japan.html Wed, 03 Aug 2011 14:34:45 +0000 The Acure vending machine uses a facial recognition software to recommend which beverage a customer should buy.]]> http://www.psfk.com/2011/08/future-of-retail-scanned-shoppers.html Wed, 03 Aug 2011 14:00:23 +0000 In an effort to reduce some of the guesswork involved in shopping, retailers are integrating customer recognition technologies into their store environments, providing highly tailored recommendations to consumers.]]> http://www.psfk.com/2011/04/windows-8-may-have-kinect-style-facial-recognition.html Fri, 22 Apr 2011 15:46:50 +0000 After the recent leak of the first Windows 8 build, rumors are flying about what the new operating system might have in store. Hackers' latest find is the possibility of built-in facial recognition technology. ]]> http://www.psfk.com/2011/04/surveillance-shades-augment-law-enforcement.html Fri, 15 Apr 2011 11:40:58 +0000 Life imitates science fiction to enhance Brazilian crowd security.]]> http://www.psfk.com/2011/04/passively-mapping-emotional-sentiment-to-better-understand-happiness.html Wed, 13 Apr 2011 15:12:37 +0000 The Mood Meter is an installation helping a team at MIT better understand how environmental conditions impact happiness. ]]> http://www.psfk.com/2011/04/predator-the-camera-that-tracks-your-movements-and-learns-to-adapt-video.html Tue, 05 Apr 2011 12:34:03 +0000 The smart camera uses object-tracking software and learns from its errors.]]> http://www.psfk.com/2011/01/kraft-vending-machine-suggests-recipes-using-facial-recognition.html Mon, 24 Jan 2011 13:32:47 +0000 A digital kiosk recommends meals based on a video analysis of a shopper's face, gender and age]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-6.html Fri, 17 Dec 2010 17:04:45 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/12/facebook-to-offer-facial-recognition-tagging.html Fri, 17 Dec 2010 15:47:48 +0000 A new feature called "tag suggestions," will suggest which friends are featured in which photos, offering an easier photo tagging experience.]]> http://www.psfk.com/2010/11/blending-art-with-facial-recognition-technology.html Tue, 23 Nov 2010 12:55:39 +0000 Zach Gage's Hit Counter takes inspiration from the early websites of the World Wide Web.]]> http://www.psfk.com/2010/10/smartphone-security-through-facial-recognition.html Thu, 28 Oct 2010 14:33:46 +0000 A new technology can potentially replace passwords and PIN numbers.]]> http://www.psfk.com/2010/10/eye-tracking-vehicles-prevent-falling-asleep-at-the-wheel.html Thu, 14 Oct 2010 15:11:35 +0000 Researchers in Germany are developing a system that could help prevent accidents due to drowsy driving.]]> http://www.psfk.com/2010/07/location-based-applications-and-locations-that-are-aware.html Mon, 19 Jul 2010 19:20:39 +0000 Will new facial recognition software make location-based technology a thing of the past?]]> http://www.psfk.com/2010/06/unilevers-smile-activated-ice-cream-machine.html Tue, 22 Jun 2010 11:10:26 +0000 The branded vending machine experience "shares happy" during its intro at Cannes.]]> http://www.psfk.com/2010/03/using-facial-recognition-to-express-emoticons.html Wed, 24 Mar 2010 17:07:49 +0000 The Auto Smiley application uses facial recognition to monitor and digitally express when a user has made a smile.]]> http://www.psfk.com/2010/03/app-uses-facial-recognition-to-display-profile-information-of-strangers.html Wed, 03 Mar 2010 18:26:55 +0000 Android-based application Recognizr allows users to gather public information about others using video facial recognition]]> http://www.psfk.com/2009/10/video-social-robots-detect-and-respond-to-emotion.html Thu, 29 Oct 2009 07:00:23 +0000 Over the course of a decade, robotics engineer David Hanson has been working with great minds to create robots that are as socially interactive as humans.]]> http://www.psfk.com/2009/08/gesture-recognition-for-the-office.html Tue, 11 Aug 2009 15:26:18 +0000 Microsoft’s Project Natal, the gesture-recognition technology shown off at E3, is now coming to the office to boost productivity.  In a demonstration to CNET, Microsoft showed off a futuristic desktop solution that transforms the entire office into a collection of displays and input devices. The hardware is in the later stages of development, but it remains to be seen what applications will be most efficient in this gesture control environment.  The massive displays allow for multiple work spaces, like notes or photos, but we wonder how such a complex control center will work in the everyday office.  The potential forRead more...]]> http://www.psfk.com/2009/07/augmented-id-by-tat-mobile-devices-become-clairvoyant.html Fri, 10 Jul 2009 07:10:32 +0000 Swedish software and design company The Astonishing Tribe are currently developing Augmented ID, an augmented reality concept for mobile phones. This utilizes facial recognition software (supplied by Polar Rose) to visualize the digital identities of those around you. By simply aiming your mobile device at someone, you would be able to access that individual’s pre-selected information through floating icons that would appear around their image. These could contain anything from a phone number and email address to links to their favorite content or social networking platforms. Here’s a short video demonstration: [via Engadget]]]> http://www.psfk.com/2009/07/facial-recognition-measures-smiles-for-customer-service.html Wed, 08 Jul 2009 14:52:12 +0000 The Keihin Electric Express Railway Co. in Japan is scanning the smiles of employees every day to improve customer service. The facial recognition system detects eye movements, lips, wrinkles, and rates the smile from 0 to 100. It then gives suggestions to employees on whether they are too serious and not smiling enough. The Mainichi Daily News reports: The smile-measuring software has been developed by Kyoto-based precision equipment maker Omron Corp. …For those with low scores, advice like “You still look too serious,” or “Lift up your mouth corners,” will be displayed on the screen. Some 530 employees of theRead more...]]> http://www.psfk.com/2009/06/microsofts-project-natal-makes-you-the-controller.html Wed, 03 Jun 2009 14:22:12 +0000 At this week’s E3 exhibition in Los Angeles, Microsoft is showing off a device they’re claiming will both revolutionize video gaming and render obsolete its hitherto requisite accessory—the controller. Dubbed “Project Natal,” the peripheral is an array of microphones, an RGB camera, and a depth sensor, that work in concert to pull off sophisticated face, voice, and gesture recognition that allows full-body movement to translate into intricate on-screen commands. Microsoft is proclaiming the device not just a quantum leap in gaming, but also the next step in making its Xbox the pinnacle of home entertainment, allowing Natal to hook upRead more...]]> http://www.psfk.com/2009/03/uk-school-uses-facial-recognition-software-to-take-attendance.html Mon, 09 Mar 2009 17:05:30 +0000 The City of Ely Community College in the UK is using facial recognition technology to take attendance. Instead of doing a roll call, students check in and out of the building by having their faces scanned by an infa-red light. The scanned image is then compared against an archived image, and matched up to make sure it’s  them. It’s reported both students and teachers are loving the new system. The school’s principal claims the staff saves about an hour and a half a day that would have been normally used to manually record attendance data, and that students enjoy theRead more...]]> http://www.psfk.com/2006/09/celebrity_face_.html Mon, 18 Sep 2006 22:21:25 +0000 What celebrities do you look like?]]>