The social platform will be offering a new form of television starting with a spinoff of "Tonight Show Starring Jimmy Fallon."
A new Sony campaign creates a quirky video spot to promote Wimbledon 2011.
A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.
AdAge discusses the shift we've been seeing at several agencies - both digital and full-service - that are recognizing and capitalizing on the opportunity to use their creative resources to create offline and online products.
For one of their latest advertisements, Sony and Fallon/London have partnered to transform the Icelandic town, Seydisfjordur, into a giant soundspeaker system.