http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:00:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/06/sonys-ad-spot-to-promote-3d-coverage-of-wimbledon.html Fri, 17 Jun 2011 10:00:42 +0000 A new Sony campaign creates a quirky video spot to promote Wimbledon 2011.]]> http://www.psfk.com/2010/07/digital-strategy-generous-interactions-and-the-engagement-opportunity.html Fri, 09 Jul 2010 17:57:05 +0000 A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.]]> http://www.psfk.com/2010/03/agencies-compete-as-product-developers-and-pop-culture-engineers.html Tue, 02 Mar 2010 18:23:11 +0000 AdAge discusses the shift we've been seeing at several agencies - both digital and full-service - that are recognizing and capitalizing on the opportunity to use their creative resources to create offline and online products. ]]> http://www.psfk.com/2009/10/icelandic-town-made-into-a-soundspeaker-system.html Tue, 06 Oct 2009 15:19:54 +0000 For one of their latest advertisements, Sony and Fallon/London have partnered to transform the Icelandic town, Seydisfjordur, into a giant soundspeaker system.]]> http://www.psfk.com/2005/06/time-lapse-graf-advertising.html Fri, 03 Jun 2005 18:00:00 +0000 Time has a new ad on New York’s Houston Street which will evolve over the next few weeks with the help of a graffiti artist. Time’s agenny Fallon has commissioned COPE2 to tag the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy. [Image & Info Via AdRants]]]>