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fashion technology
Cities september 15, 2015

On-Demand Massage Hoodie Kneads Out the 9-to-5 Knots

The Aira jacket one-ups the massage chair with the push of a button

Technology may 7, 2013

Protective Glove Changes Color When It Detects Toxins

Researchers at the Fraunhofer Research Institution in Germany have developed clothing that can recognize substances in the surrounding air.

Design may 2, 2013

Electric Sparkle Skirt Twinkles When It Moves [Video]

Flora is a wearable tech platform that animates when in use.

Innovation april 22, 2013

Long Distant Lovers Connect With Mobile Controlled Vibrating Underwear

Condom manufacturer Durex has revealed prototype "Fundawear" that allows couples to engage in physical foreplay over the internet.

Design march 1, 2013

Bracelet Signals Incoming Texts And Emails By Flashing Different Colors

Embrace+ is a piece of wearable tech that can be set to glow based on different notifications or contacts.

Design february 25, 2013

High Fashion Jackets Are Trackable Using Embedded Bluetooth Microchips

Asher Levine has designed new pieces for his Fall/Winter 2013 collection that pair with an app to geolocate them so you will never lose them.

Advertising february 25, 2013

Fashion Tech Startups Hit The Runway At Fashion Week

Conde Nast and Decoded Fashion partnered to bring the most innovative style and retail apps to the New York catwalks.

Technology january 25, 2013

Apple Patents Shoe That Tells Wearer When To Buy New Ones

The company describes an embedded sensor that tracks your activity and alerts users when their shoes are worn out.

Advertising january 3, 2013

5 Fashion Tech Companies That Are Making Waves

PSFK reports from the Future of Fashion event about New-York-based startups who are redefining how we think of retail.

Culture december 2, 2012

How Startups Are Taking Over From Brands In The Fashion Space

PSFK talks with Laura Zapata, founder of The Future of Fashion event series, about emerging retail technology trends.

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