Based on a foundation of fresh produce, international culinary techniques and solid nutritional value, Food Secret is trying to position itself as London’s health conscious take-away of choice.

Branit VFX, an incredibly talented digital effects team, recently showed off their work with food styling, challenging the conventional art of food presentation.  The bizarre food stylist profession creates tasty advertisements with vibrant strawberries enhanced with lipstick, cereal with glue poured over it instead of milk and ice cream replaced with shortening mixed with sugar.
With impressive digital manipulation work, the profession requiring tweezers and Q-tips have been replaced with hours in front of a computer. Branit VFX recently created this spot to prove their skills with CGI rival any traditional food stylist.  Everything in this video is computer generated, from [...]

Despite the state of the economy, the fast food industry continues to thrive, owing success to its favorable ratio of price to calories — just look to the increased sales of McDonald’s for evidence of this fact. And while over the long run, this trend might not be the best thing for our overall health and collective waistlines, in the short term, our eating habits don’t have to affect our aesthetic sensibilities as well.

To that end, new website Fancy Fast Food endeavors to add a bit of beauty to the banality of commonplace offerings like burgers, fried chicken, tacos and [...]

While it’s hard not to ask “What’s the catch?” upon hearing news about big corporations adopting socially conscious policies, the fact remains that whatever the reasons are behind these changes, their footprints are often large enough to create a significant impact. To that end, fast food giant McDonald’s opened a prototype “green” restaurant on the south side of Chicago last year in an attempt to test out a number of environmentally friendly upgrades to their preexisting template. 
Though none of the features are particularly revolutionary – skylights to let in more natural light, recycling rainwater for use in plumbing and better [...]

Marginal Revolution points us to a thought-provoking graph that plots minutes spent eating per day versus the national obesity rate.
[Economix via Marginal Revolution]

We’re starting to see more fast-food concepts embrace eco-friendly business practices. Danku is a good example we found in NYC. And now there’s Sno:la, a frozen yogurt shop with a commitment to operating with limited impact on the environment. With a prototype store in Beverly Hills firmly established, recently a second shop in Kyoto, Japan has opened.

Sno:la’s owner Masako Kawashima specifically chose Kyoto as a symbolic nod to the protocol agreement to reduce international greenhouse gas emissions. AkarStudios developed the design which uses reclaimed lumber locally sourced from demolished buildings. They also installed soy-painted concrete floors. Much of  the furniture [...]

Perhaps a little bit of both. We ran across these posters in Midtown Manhattan on Friday courtesy of a chain of “healthy” fast food restaurants called the Energy Kitchen. Their own ads (which we admittedly dismissed at the time) flank these spoofs and carry the tag line – “Fast Food Doesn’t Have To Be Fat Food.” Upon arriving at the company website, visitors are greeted with the following information – “Nothing Over 500 Calories” – but as we’ve seen before, calories only tell part of the story. So how does it really stack up to the competition?
Sticking with breakfast sandwiches – [...]

While there’s a lot of companies promoting value in their promotions right now, we recently noticed a couple of fast food companies advertising the use of real ingredients in their advertising recently. One ad on US TV comes from McDonalds and describes the real ingredients found in the chain’s food (We can’t find the ad on YouTube – sorry). Meanwhile, with the slogan of “Choose Real Taste” Pizza Hut have launched their Natural pizza “to meet the demands of changing consumer taste.” The ad supporting the new product tells you that this range of pizzas don’t even have chemicals (but [...]

Identical twin brothers Bruno and Filip van Hoeck and long time friend Karen Brink couldn’t find many appealing options when it came to grabbing a quick meal. The three share a love for food and all have busy lives. Not satisfied with what existed, the trio dreamed up their own new restaurant that would serve delicious, wholesome, and affordable meals in a fun and welcoming atmosphere. They also wanted their business to be a partner for doing good in the community. The result of their common dream is Danku. The trio recently opened their first US location in Midtown Manhattan.
At [...]