A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
From Shopping To Naked Selfies: How ‘Empowerment’ Lost Its Meaning
22 april 2016
The catch-all term has come to denote a watered-down feminism, popular with celebrities and advertisers alike
These Feminist Dolls Offer Girls More Diverse Narratives
8 march 2016
A series of forthcoming dolls breaks the emphasis on appearance-first toys
The Design Behind Emma Watson’s ‘HeForShe’ Campaign
26 september 2014
Design Studio gives the 'Harry Potter' actress's UN message an identity
LEGO Super Friends Projects Transform Minifigs into Super Heroines
26 august 2014
Hit-Girl and other female characters designed to challenge gender stereotypes
‘Girl-Positive’ Ad Campaigns Support Feminist Consumer Discourse
2 july 2014
Ads geared toward girls that open positive discussions about puberty and women's health.
A Cinematic Look Into Nightclub Bathrooms
31 december 2013
MJ Delaney's new film 'Powder Room' takes on a taboo subject matter.
Music Videos, Creativity And Damaging Norms
30 december 2013
Music videos have a greater potential for progressiveness and creativity than directors are taking advantage of.
Sweden Uses New Rating System To Screen For Sexist Films
11 november 2013
The Bechdel Test assesses gender bias by measuring the presence of strong female roles.
ELLE Hires Ad Agencies To Rebrand Feminism [Pics]
16 october 2013
Three award-winning agencies team up with feminist organizations to drive the message of gender equality home.
Why Feminism Is Different In The Digital Age
3 june 2013
The speed and scale of campaigns and reactions is changing the way that women's networks are created and maintained.
How Mens Magazines Display Women As Ornaments
21 march 2013
Esquire's editor has admitted: We show ornamental women in same way as cars.
Lara Croft’s Reinvention As A Sex Symbol With A Story
6 march 2013
The Tomb Raider icon is back – and, according to her creators, has evolved from adolescent fantasy into a rounded human and feminist.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots