A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
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Tiny Chefs, Sunburned Dolls, Missing Persons in Our Most Creative Videos
15 june 2015
Technology helps non-Fiat drivers parallel park, Brazilians find their missing loved ones and restaurant patrons enjoy their pre-meal wait
Flip Fiat’s 500X Car with Your Hands
6 april 2015
A Fiat-Microsoft promotional display ripped from the screens of a summer blockbuster
Solar Eclipse Illuminates Lexus Compact City Car
5 march 2015
Lexus designers looked beyond themselves to visually maximize the Lexus LF-SA concept
FIAT Uses Weather-Specific Guerrilla Ads to Promote 2015 SUV
20 october 2014
Rain-activated activation heralds the updated Panda Cross
PSFK’s Trending Topic: Automakers Lure Buyers In With Games And Movies [Video]
25 october 2013
Automobile brands are doing away with traditional ads and are using innovative ways to attract customers.
Fiat Turns Car Seats Into A Theater For Live Plays [Video]
17 october 2013
Viewers watch surreal performances unravel while they sit comfortably in the brand's 500 model.
Digital Dealership Lets Shoppers Take Cars For A Spin From Home [Video]
20 september 2013
Fiat's Live Store will enhance the overall online consumer experience, which will shorten the purchase-decision process.
Nude Contortionists Molded Into A Living Car [Video]
12 july 2013
Fiat's latest ad presents the Fiat 500 Abarth in a whole new way.
Fiat Creates Car-Shaped Fridges
10 june 2013
Smeg and the iconic Italian car brand unexpectedly collaborate on a design project.
PSFK’s Top Five Stories Of The Week
20 january 2013
Wrangler releases moisturizing jeans and IBM predicts steampunk will be a major fashion trend. We review the best in design, culture, art, fashion.
Fiat Introduces A Modern View Of Motherhood
17 january 2013
The auto company has released a new music video length ad featuring the modern mum who 'does it all.'
Fiat Incorporates Hands-Free Social Media Access Into Cars
14 december 2012
The ‘Social Drive’ feature of new Fiat models keeps drivers connected to social media, while keeping their eyes on the road.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
Anti-Aging Gin Claims To Keep Drinkers Looking Young
IMAX Enters Cycling For An Out Of This World Experience
How Does Your City's Subway Stack Up To Others?
This Coffee Claims The Health Benefits Of Broccoli Without The Taste
Mattress COO To Talk On Creating A Lifestyle Brand Around Sleep [PSFK 2016]
How Wearable Tech Can Be Used for Social Good
Built-In Vehicle Longboard Helps Drivers Explore Urban Areas