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IoT june 15, 2015

Tiny Chefs, Sunburned Dolls, Missing Persons in Our Most Creative Videos

Technology helps non-Fiat drivers parallel park, Brazilians find their missing loved ones and restaurant patrons enjoy their pre-meal wait

IoT april 6, 2015

Flip Fiat’s 500X Car with Your Hands

A Fiat-Microsoft promotional display ripped from the screens of a summer blockbuster

Luxury march 5, 2015

Solar Eclipse Illuminates Lexus Compact City Car

Lexus designers looked beyond themselves to visually maximize the Lexus LF-SA concept

Home october 20, 2014

FIAT Uses Weather-Specific Guerrilla Ads to Promote 2015 SUV

Rain-activated activation heralds the updated Panda Cross

Mobile october 25, 2013

PSFK’s Trending Topic: Automakers Lure Buyers In With Games And Movies [Video]

Automobile brands are doing away with traditional ads and are using innovative ways to attract customers.

Advertising october 17, 2013

Fiat Turns Car Seats Into A Theater For Live Plays [Video]

Viewers watch surreal performances unravel while they sit comfortably in the brand's 500 model.

Technology september 20, 2013

Digital Dealership Lets Shoppers Take Cars For A Spin From Home [Video]

Fiat's Live Store will enhance the overall online consumer experience, which will shorten the purchase-decision process.

Advertising july 12, 2013

Nude Contortionists Molded Into A Living Car [Video]

Fiat's latest ad presents the Fiat 500 Abarth in a whole new way.

Sustainability june 10, 2013

Fiat Creates Car-Shaped Fridges

Smeg and the iconic Italian car brand unexpectedly collaborate on a design project.

Technology january 20, 2013

PSFK’s Top Five Stories Of The Week

Wrangler releases moisturizing jeans and IBM predicts steampunk will be a major fashion trend. We review the best in design, culture, art, fashion.

Syndicated january 17, 2013

Fiat Introduces A Modern View Of Motherhood

The auto company has released a new music video length ad featuring the modern mum who 'does it all.'

IoT december 14, 2012

Fiat Incorporates Hands-Free Social Media Access Into Cars

The ‘Social Drive’ feature of new Fiat models keeps drivers connected to social media, while keeping their eyes on the road.

Innovation july 20, 2012

New Fiat Replaces The Cup Holder With An Built-In Espresso Machine

Users will soon be able to brew fresh coffee right inside their car.

Work december 23, 2011

Best Of The 2011 NYC Holiday Retail Windows

The standout designs featured creatively used materials and radical style departures.


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