Fiat Brazil has launched an online social media initiative to gather ideas from the public for a new concept car called the ‘Mio’ which will be presented at the 2010 Brazil Auto Show. The format is less design focused than say Peugot’s long running contest, Fiat is looking for ideas that make a car personal.
Several rounds of questions will be posed to the Mio community, the first being about features and design. Later, users will be asked for branding and marketing ideas while he engineers review the design submissions. Progress on the project will be posted and the community will [...]
August 27, 2009
Fiat Mio: The Crowd Sourced Concept Car
August 14, 2009
Fiat Greens a Milan Street With Car Shaped Planters
Fiat and designer Fabio Novembre have installed 20 life-size fiberglass replicas of the automaker’s 500 C compact car in Milan each with a tree planted inside. The cars are parked along the Montenapoleone, Milan’s epicenter for fashion and jewelry.
The project is called Per fare un albero ‘To make a tree’, and is a collaboration with the Municipality of Milan – Department of Design, Fashion and Events. The idea was to bring some summer shade to the popular stretch of sidewalk in the capital of Lombady. All the 500’s will be parked in their current location till the end of September [...]
August 20, 2006
Fiat 500 2.0
HubCulture points us to the Fiat 500 which the auto-company plans to launch in September 2007. 
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