A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
When It Comes to Wearables, It’s Time to Design for Wearers’ Needs
13 january 2016
Without experience standards, we will not see adoption of wearables at scale
Happier Humans Thanks to Data and Peer Groups [PSFK 2015]
19 march 2015
PSFK Conference speaker Danika Laszuk talks about humanizing data and using social support for self-improvement
Leaked Specs Suggest That Google’s Smartwatch Will Soon Be A Reality
18 march 2014
Wearable tech from the Internet giant could be on your wrist by June.
Apple’s Healthbook Will Be The Mother Of All Health Tracking Apps
18 march 2014
Tech giant recruits industry experts to ensure their app comes out on top.
Tennis Racquet Tracks Data To Improve Player’s Swing [CES 2014]
8 january 2014
The Babolat Play can measure a player's power, swing, technique, and more.
Running App Personalizes Workouts Based On Your Current Stamina
24 september 2013
Adaptive training app that features algorithm equations to personalize your workout.
Game Tasks Travelers To Match Calories Burned With Miles Flown
4 june 2013
Burn The Miles wants fliers to engage in physical activity after flying and rewards them for doing so.
Make A Pact To Exercise & Earn Cash For Meeting Your Goal
4 september 2012
RunKeeper has partnered with GymPact, which rewards users for meeting exercise goals and fines them when they don't.
Piers Fawkes: Nike Thinks I’m The Athlete I’m Not
24 february 2012
The tracking accuracy on new Nike Fuel band is suspect and the brand's view of health is naive.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed