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Fitness / Sport september 13, 2016

IBM Gave U.S. Open Viewers A New Way Of Watching Tennis

The tournament featured data analysis and captions created by IBM Watson in real time

Advertising september 13, 2016

Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Advertising september 12, 2016

China Breaks Down Its Borders In This Unique Advertising Campaign

A new ad for Harbin Beer shows athletes playing sports with neighboring countries, urging people to look beyond national identity

Culture september 8, 2016

Toy Soldiers Hold Amazing Yoga Poses

The miniature models have become veteran yogis in a new line of redesigned action figures

Automotive september 7, 2016

Miami Dolphins And Uber Team Up To Give Fans The Ultimate Tailgate Party

A dedicated drop-off and pick-up zone at the Hard Rock Stadium will give access to an exclusive area of grills, tents and picnic tables

Fitness / Sport september 7, 2016

Wireless Earbuds Offer The Ultimate Personal Fitness Analysis

An in-ear heart rate monitor enables tracking and real-time feedback for athletes

Asia september 6, 2016

Adidas’ Activewear Suit Will Let You Run Your Morning Commute With Ease

Capitalizing on athleisure, brands are expanding their footprint by rethinking business attire

Consumer Goods september 2, 2016

Why Did A Lunchbox Raise $2.78 Million On Kickstarter?

The company behind the smart product claims Prepd is re-imagining the tools for healthy living

Advertising september 1, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Advertising september 1, 2016

How Textile Innovation Is Creating A Better Pair Of Pants

A niche company's service model is poised to further disrupt consumer expectations of what clothing can do

Design august 31, 2016

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Cities august 31, 2016

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing august 31, 2016

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

Fitness / Sport august 31, 2016

This Health App Will Pay You For Every Step You Take

Sweatcoin records your fitness activities and donates to charity based on exercise

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