Continuing with their increasingly odd mix of marketing that has recently seen a campaign depicting WHOPPER® Virgins from around the world taking a blind taste against their competitors’ signature sandwiches and the release of a body spray called Flame that promises the “scent of seduction, with a hint of flame-broiled meat,” Burger King has now launched the WHOPPER® Sacrifice application for Facebook.
In an interesting bit of social network experimenting, Burger King sets out to answer the question of “What would you do for a Whopper,” by challenging participants to delete ten of their online friends in order to receive a coupon for [...]
January 8, 2009
What Would You Do For a Whopper?
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