http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/ford-cars-right-lane.html Wed, 25 Jan 2012 14:45:05 +0000 Lane-keeping technology ensures that drivers don't drift in the wrong direction. ]]> http://www.psfk.com/2012/01/ford-voice-controlled-radio.html Fri, 13 Jan 2012 13:03:00 +0000 New technology and added social media features will enable users to find out what friends are listening to while they drive.]]> http://www.psfk.com/2011/12/how-lincoln-plan-to-relaunch-in-a-new-age-of-luxury.html Fri, 16 Dec 2011 14:06:20 +0000 Luxury auto brand execs discuss the importance of customer connection, technology that allows better design and the concept of 'brand as magician'.]]> http://www.psfk.com/2011/12/fords-new-interactive-app-created-to-sneak-peek-2013-fusion-sedan.html Wed, 14 Dec 2011 15:22:01 +0000 The app cleverly reacts when a mobile device's camera points to a Ford logo. ]]> http://www.psfk.com/2011/11/confessions-of-a-mad-man-anti-social-media.html Mon, 28 Nov 2011 18:06:55 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/11/psfk-picks-top-five-apps-of-the-week-7.html Mon, 21 Nov 2011 17:23:09 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2011/11/ford-contest-encourage-fans-to-upload-instagram-photos-to-win-new-car.html Mon, 21 Nov 2011 12:10:56 +0000 The American automaker teams up with photo-sharing app to let fans upload images and win a brand new Ford Fiesta.]]> http://www.psfk.com/2011/11/ford-mustang-app-provides-real-time-performance-metrics.html Fri, 18 Nov 2011 13:18:45 +0000 Track Apps utilizes sensors to give instant data to motor enthusiasts. ]]> http://www.psfk.com/2011/11/ford-hosts-the-worlds-largest-words-with-friends-game-to-reveal-its-new-model.html Wed, 16 Nov 2011 12:47:34 +0000 Fans played against celebrity Jenny McCarthy by submitting word suggestions through a live-stream chat.]]> http://www.psfk.com/2011/10/zipcar-spreads-to-36-new-college-campuses-headlines.html Thu, 27 Oct 2011 10:00:41 +0000 The car-sharing company's university program expanded rapidly under a partnership with Ford.]]> http://www.psfk.com/2011/10/ford-vehicles-will-now-read-you-text-messages-while-you-drive-headlines.html Tue, 18 Oct 2011 15:51:27 +0000 In order to make driving safer in our age of constant mobile communication, the auto company is making it easier for you to drive and stay connected.]]> http://www.psfk.com/2011/09/ford-to-electrify-bike-market.html Tue, 27 Sep 2011 11:30:10 +0000 The American auto company introduced their E-Bike Concept at the Frankfurt Auto Show.]]> http://www.psfk.com/2011/09/customize-your-very-own-mustang-with-this-interactive-website.html Wed, 21 Sep 2011 15:30:38 +0000 An interactive website allows you to custom design your dream Mustang and have it turned into a real car. ]]> http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-8.html Sat, 17 Sep 2011 16:45:41 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/09/ford-and-spotify-team-up-for-sync-hack.html Sat, 17 Sep 2011 16:34:51 +0000 Ford's SYNC AppLink allows hands-free use of smartphone apps in its vehicles.]]> http://www.psfk.com/2011/09/ford-working-on-openxc-platform-that-will-let-your-hack-your-car.html Wed, 14 Sep 2011 11:44:58 +0000 The partnership means that users will soon be able to create their own personalized driving experience.]]> http://www.psfk.com/2011/09/car-shop-from-your-couch-with-text-messaging.html Fri, 09 Sep 2011 14:58:20 +0000 Automaker Ford will allow customers to receive promotional information about specific car models on their phones. ]]> http://www.psfk.com/2011/09/zipcar-partners-with-ford-for-its-university-program.html Thu, 01 Sep 2011 13:01:17 +0000 Ford will supply its vehicles to Zipcar locations at over 250 campuses in the U.S.]]> http://www.psfk.com/2011/08/ford-evos-concept-previews-near-future-brand-design-language.html Wed, 31 Aug 2011 13:35:50 +0000 The Evos is a hybrid fastback four-door which explores design potential and digital connectivity.]]> http://www.psfk.com/2011/08/envisioning-the-pragmatic-future-of-cars.html Mon, 29 Aug 2011 18:30:56 +0000 What are BMW and Ford doing to evolve the automotive industry?]]> http://www.psfk.com/2011/08/fords-frankfurt-auto-show-stand-to-feature-sensory-labs.html Thu, 25 Aug 2011 13:36:55 +0000 Visitors will get to experience unique hands-on sight, sound, smell and touch demonstrations relating to Ford's vehicle engineering and research.]]> http://www.psfk.com/2011/08/psfk-tests-the-range-rover-evoque-on-and-off-road.html Tue, 23 Aug 2011 17:46:38 +0000 After a couple of days driving across Wales to Liverpool, I'm looking forward to spending some time with the new Evoque in NYC.]]> http://www.psfk.com/2011/08/grant-mccracken-lincoln-still-a-luxury-car-despite-mediocre-design.html Fri, 19 Aug 2011 11:00:23 +0000 Grant McCracken comes to the realization that the design of Lincoln cars is anything but evolutionary.]]> http://www.psfk.com/2011/08/ford-is-investigating-a-mobile-data-network-of-cars.html Tue, 16 Aug 2011 11:56:05 +0000 The motor company is researching a way of creating a network that establishes connections between cars.]]> http://www.psfk.com/2011/08/ford-evs-comes-with-household-solar-panel-option.html Tue, 16 Aug 2011 11:00:44 +0000 The automotive giant encourages drivers to switch to electric cars by installing solar panels on their houses, that will generate power during the day and using it to charge their vehicles at night.]]> http://www.psfk.com/2011/07/the-scion-iq-will-be-toyotas-next-electric-car-to-join-the-prius-in-the-us-headlines.html Tue, 12 Jul 2011 17:02:29 +0000 Car manufacturer Toyota aims to bring in a long-range, compact electric car to the US to compete with electric car competitors Nissan, GM and Ford.]]> http://www.psfk.com/2011/07/procter-gamble-coca-cola-and-tesco-consider-pulling-news-of-the-world-advertising-headlines.html Thu, 07 Jul 2011 14:57:48 +0000 Coca-Cola GB and other major brands voice concerns as Halifax, Co-op, Vauxhall and Virgin Hollidays join ad exodus

Ford leads major companies in pulling advertising]]> http://www.psfk.com/2011/07/fords-adaptive-cruise-control-a-safer-ride.html Mon, 04 Jul 2011 11:30:22 +0000 Ford's innovative four-tiered automobile technology promises enhanced road safety, but is it enough to help motorists fully evade mishaps?]]> http://www.psfk.com/2011/06/fords-active-park-assist-is-so-simple-a-dog-could-use-it-video.html Tue, 21 Jun 2011 11:42:00 +0000 New commercial shows off the Ford C-Max's clever parking feature with 'homemade' family video of talented dogs.]]> http://www.psfk.com/2011/05/ford-develops-car-seat-that-monitors-your-heart-video.html Thu, 26 May 2011 11:49:08 +0000 The prototype has six embedded electrodes that can detect a heart attack and transmit the information to the car's safety system.]]>