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Formula 1
Syndicated august 17, 2016

The Big Data Driving Formula 1 Performance

It’s the small things that matter in allowing a high-speed enterprise to stay in pole position

Technology april 4, 2016

Advancing Automotive AI With The World’s First Fully Autonomous Race

The electric and AI-driven vehicle will roll out during the Formula E tournament this year

Design december 19, 2013

Sports Car Uses Forcefields Instead Of Windshield Wipers

The cutting-edge automobile company is developing sound wave driven technology to replace traditional rubber blades.

Advertising september 11, 2013

Life-Sized Video Game Controls Lexus Via Swipes On A Tablet [Video]

For Trace Your Road, participants dictated a Formula 1 driver's racing path by tracing it on a device.

Advertising august 2, 2013

Honda’s Light And Sound Installation Recreates Record-Breaking Race [Video]

Ayrton Senna’s 1989 lap becomes the focus of the brand’s new short.

Design may 28, 2013

F1 Helmet Heats Up To Reveal Nudie Pinup Model [Pics]

Red Bull's Sebastian Vettel wore the specially-designed head gear at the Monaco Grand Prix this weekend.

Johnnie Walker Gives Away Monaco F1 VIP race experience via Golden Pass Raffle
Advertising september 17, 2012

Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign

PSFK joined Johnnie Walker at the Italian Grand Prix at Monza to see their new photosharing platform in action.

Advertising april 6, 2009
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