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fragrance
Innovation june 26, 2015

SC Johnson Wants You to Know What’s In Your Air Fresheners

The consumer product giant is the first multinational company to disclose fragrance ingredients, which are considered trade secrets, by product

Culture june 17, 2015

Bottling the Smell of Dead Loved Ones Won’t Capture Their Essence

A company promises to provide ‘olfactory comfort’ by making a perfume from the distilled scent of our dearly departed

Cities october 6, 2014

Pharrell Williams Commissions Brooklyn Artist for Fragrance Packaging

This whimsical bottle is a true reflection of the singer/producer's style

Retail october 2, 2014

Beardbrand Oil Scents Based on Fragrances of Guilty Pleasures

The Four Vices Beard Oil is a mild scent combining notes of tobacco, coffee, hops, and hemp cannabis

Culture september 8, 2014

Ringtones Converted into Scented Mist Creates Fragrant Communication

The iScent can turn any mobile notification into a plume of vapor, creating a subtle and unique alert system

Advertising august 21, 2014

Axe ‘Kiss for Peace’ Campaign Promotes International Goodwill, Social Media Style

AXE Challenges young people to #KissForPeace in honor of International Peace Day

Retail august 11, 2014

Tara Reid Creates ‘Sharknado’-Themed Perfume

One of the world's most ridiculous movies now has its own fragrance

Design august 4, 2014

Futuristic Fragrance Collection Highlights Scents Endangered by Climate Change

The smell of honey, wine, coasts and coffee may soon only be available in artificial form

Retail may 5, 2014

Perfume Scientists Turn Shoppers’ Movements Into A Custom Scent

Selfridges offers an audio-guided installation that ends with a perfume being created based on people's reactions to the space.

Mobile march 18, 2014

Restaurant Menu’s Scent-Diffusing App Lets Patrons Smell The Food Before They Order [Video]

Spanish chef develops app with Japanese mobile fragrance device to create 4D menu experience.

Advertising february 20, 2014

Perfume Refill Program Eliminates Bottle Waste

Thierry Mugler refills customers empty perfume bottles at a discounted price.

Cities november 4, 2013

Wilderness Perfumer Concocts Scents Using Naturally-Foraged Ingredients

An organic line of fragrance that recaptures the essence of nature.

Advertising september 25, 2013

How Custom Scents Create A Unified Brand Vision

A consultancy tackles the challenges of establishing olfactive brand identity.

Culture september 12, 2013

Photo-Inspired Perfume Reimagines The Fragrance Design Cycle

Dutch fashion photographers Inez van Lamsweerde and Vinoodh Matadin have turned a portrait into a perfume, creating a “scent in reverse.”

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