http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:04:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2007/11/fred-water-on-cnbc.html Thu, 01 Nov 2007 23:18:53 +0000 If you've been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you'll know about Fred, the water who's also your friend. A fresh product in a category of sameness that's also tackling the modern challenges facing water bottled industry. CNBC took a recent look at Fred and interviewed Adam Gayner on the Big Idea show:]]> http://www.psfk.com/2007/08/interview-with-fred-bottled-water-from-the-brand-owners-pov.html Mon, 27 Aug 2007 12:30:48 +0000 As the debate continues over Water Bottles we have seen the discussion become more of a mainstream topic of conversation. We’ve aggregated enough opinions from the anti-water-bottle brigade, but what’s the reaction from the people who make bottled water? We asked Adam Gayner of water brand Fred was kind enough to shed some light on the industry from his perspective. Do you feel there are benefits to consuming bottled water? From my standpoint with Fred, onset child diabetes and obesity and many other health risks are reduced greatly by drinking bottled water [most people are dehydrated even with the growthRead more...]]>