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Op-Ed january 26, 2015

Amanda Howe: Pet Tech is Not Just for the Barking Mad

Our furry, scaly, and feathered friends stand at the feet of a rapidly expanding market

Work july 28, 2014

Nike Vending Machine Accepts FuelBand as Form of Payment

The Nike FuelBox lets users cash in their wearable wristband for sports gear like socks, shirts, and hats

Technology february 10, 2014

Nike Turns Tracked Workouts Into Stylized Annual Reports [Pics]

The sports brand lets its FuelBand users see how they did during the year with an infographic of their workouts and exercise.

Innovation december 4, 2013

A Golden Touch Turns Nike’s FuelBand Into Jewelry [Pics]

The sports brand came out with a gold-plated edition that merges fitness and style.

Technology october 21, 2013

Nike Incubator Companies To Leverage FuelBand Data

The launch of the Nike+ Fuel Lab will challenge tech companies to use the FuelBand API in new ways.

Design & Architecture september 2, 2013

Nike Remaps The London Tube Based On FuelBand Points

The sportswear giant finds yet another way to push fitness levels.

Technology april 26, 2013

Nike Helps People Share Photos Of Their Workout

FuelBand users can now take snaps while they're on their run in the park and share them with friends on Facebook.

Retail july 28, 2012

Nike's House Of Innovation Raises The Bar For Digitally Connected Athletes

Selfridges, one of London's major department stores, host a retail concept shop for the athletics brand.

Nike Gears Up With News of How it Plans to Fuel(Band) Growth
Technology may 29, 2012

Modified Nike FuelBand Measures The Health Of Twitter Accounts [Video]

TweetFuel motivates its wearers to tweet smarter and healthier to increase their online influence.

Travel april 10, 2012

Filmmaker Uses Nike's Ad Budget To Travel The World

Casey Neistat gives his own personal interpretation of the slogan 'Make It Count' for Nike's latest campaign.

Sustainability january 20, 2012

Track Your Daily Activity And Improve Your Health With The Nike+ Fuelband

New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.


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