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Culture december 4, 2015

Bombas x Gap’s ‘Good Deed Machine’ Inspired Thousands of Small Acts of Kindness

‘Pay for someone's coffee in line behind you’ or ‘make the person standing next to you laugh’ were some examples of the collaboration's little deeds

Advertising july 31, 2015

Order Some Jeans with Your Room Service

Virgin Hotels customers can order Gap clothing and merchandise straight to their room

Advertising february 9, 2015

Gap’s Instagram Series Feature Product-Infused Plotlines

American clothing brand tells #SpringIsWeird love story with 15 second videos

Advertising november 14, 2014

Gap’s Interactive Holiday Site Lets You Play Music With Your Stripes

An augmented reality experience enables users to create different sounds by activating their webcam and strumming stripy clothes

Culture october 15, 2014

Gap Teams Up with Art Magazine in Exhibit with Apparel as Canvas

The retailer's fourth collaboration with Visionaire will be shown at art fair Frieze London

Home may 28, 2014

11 Stories You Need to Know Today

Starbucks launches dinner menu, Chipotle looks beyond the burrito and Samsung releases stress detector app.

Culture may 5, 2014

Gap Partners With Pop Artists For Color-Changing T-Shirt Line

Richard Philips, Alex Katz, Yoko Ono and more create fashionable tees in special UV sensitive ink.

Advertising april 1, 2014

Uniqlo Offers Mini Starbucks And MoMA Stores Inside Its Retail Outlets

The mega-retailer is trying ot win back brick and mortar customers with new collaborations.

Advertising march 13, 2014

Gap’s Concept Store Tries To Lure Shoppers Away From E-Commerce [Pics]

The "Lived In" store is designed to help people remember the benefits of brick-and-mortar shopping.

Gaming february 26, 2014

11 Stories You Need To Know Today

Seth Rogen writes a console war movie, Visa experiments with finger-print payment, fake restaurants found on Seamless, and more.

Advertising february 11, 2014

11 Stories You Need To Know Today

NASA attempts to print wood, Groupon lets users build their own deals, Dubai is testing drone delivery, and more.

Advertising january 27, 2014

Macala Wright: How Gap Is Winning With Mobile Millennials

GAP's SMS x Passbook Offer campaign see success in mobile marketing in North America.

Luxury january 16, 2014

12 Stories You Need to Know Today

A huge electric call recall, a new way to join nonprofits, brands accused of using harmful chemicals and more.

Gaming november 19, 2013

10 Stories You Need To Know Today

Google launches lab for new gadgets, Saudis tweet the most and Apple buys maker of original Kinect.

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