http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:30:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/gap-illuminated-bus-ads-headlines.html Mon, 13 Feb 2012 11:30:29 +0000 Popular clothing brand turns to a new take on traditional advertising for their latest campaign. ]]> http://www.psfk.com/2011/12/product-red-roundup-how-to-give-more-during-the-holidays.html Tue, 06 Dec 2011 14:30:56 +0000 Starbucks, Gap, Nike and The Killers help raise funds for aids research with limited edition items.]]> http://www.psfk.com/2011/11/gap-now-accepts-google-wallet-payments-in-select-stores.html Fri, 18 Nov 2011 13:05:17 +0000 The fashion retailer now lets you pay for goods and redeem promotions using the smartphone app.]]> http://www.psfk.com/2011/11/gap-returns-to-musical-roots-in-new-holiday-campaign.html Tue, 08 Nov 2011 17:05:44 +0000 Gap teams up with internet singing sensation Maria Aragon and many other up-and-coming artists to promote its "I Want Candy" holiday clothes line. ]]> http://www.psfk.com/2011/10/gap-closing-fifth-of-u-s-stores-expanding-in-china-headlines.html Thu, 20 Oct 2011 03:15:18 +0000 The clothing retailer claims to have over expanded in the U.S. market, seeks riches elsewhere.]]> http://www.psfk.com/2011/08/future-of-retail-instant-try-it-on.html Fri, 12 Aug 2011 14:00:08 +0000 Retailers are beginning to offer electronic mirrors and displays that superimpose products such as clothing and jewelry onto the bodies of shoppers. ]]> http://www.psfk.com/2011/08/future-of-retail-store-within-a-store.html Thu, 11 Aug 2011 14:00:42 +0000 Merchants and brands are experimenting with new retail approaches within their existing real estate.]]> http://www.psfk.com/2011/08/how-to-design-a-better-city-video.html Thu, 11 Aug 2011 12:03:38 +0000 Duncan Jackson and Eoin Billings of Billings Jackson Design speak about their work on bus shelters, rails, urban boundaries and lane identification in cities around the world.]]> http://www.psfk.com/2011/08/quick-change-area-implemented-on-the-retail-floor.html Wed, 10 Aug 2011 14:05:12 +0000 Old Navy's quick-change fitting rooms are located in the middle of the store so you don't have to make the trek to the back.]]> http://www.psfk.com/2011/08/gaps-fall-campaign-highlights-its-own-craftsmanship.html Tue, 02 Aug 2011 11:29:59 +0000 Gap highlights the work of it's L.A. design studio in its new global marketing campaign.]]> http://www.psfk.com/2011/04/agap-seeks-to-freshen-itself-as-a-%e2%80%98people%e2%80%99s-brand%e2%80%99.html Mon, 11 Apr 2011 16:00:51 +0000 Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times]]> http://www.psfk.com/2010/12/gap-integrates-add-to-foursquare-button-in-online-campaign.html Thu, 02 Dec 2010 20:24:46 +0000 A new series of web ads tie together the location-based service with the retailer in an innovative collaboration. ]]> http://www.psfk.com/2010/11/gap-want-advert-stars-foursquare-founders.html Fri, 19 Nov 2010 18:29:21 +0000 Social entrepreneurs have become the contemporary change agents, now deserving screen time as the icons of our time]]> http://www.psfk.com/2010/11/gap-cool-hunting-open-pop-up-shop-to-celebrate-nyc-creativity.html Thu, 18 Nov 2010 22:31:22 +0000 A collaboration between a retailer and online trends publication results in a unique holiday pop-up store.]]> http://www.psfk.com/2010/10/ask-the-purplelist-the-new-gap-logo.html Tue, 12 Oct 2010 15:24:14 +0000 PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand. ]]> http://www.psfk.com/2010/10/gap-listens-old-logo-stays.html Tue, 12 Oct 2010 11:42:52 +0000 The company responds to the collective online voice.]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-14.html Fri, 17 Sep 2010 21:42:46 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/07/gill-linton-why-the-gap-sponsorship-of-american-woman-fashioning-an-american-identity-at-the-met-doesnt-make-any-sense.html Tue, 20 Jul 2010 17:31:37 +0000 Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.]]> http://www.psfk.com/2010/07/bionic-yarn-using-recycled-plastic-bottles-to-make-fabric.html Fri, 09 Jul 2010 14:02:14 +0000 Textile manufacturing company promotes sustainable clothing by using waste as its raw material.]]> http://www.psfk.com/2010/06/future-of-retail-revolving-decors.html Wed, 02 Jun 2010 14:25:10 +0000 To keep stores feeling fresh and relevant, retailers are building environments that can be easily adapted and updated to keep up with prevailing trends and attitudes.]]> http://www.psfk.com/2010/05/future-of-retail-do-you-have-frugal-fatigue.html Tue, 11 May 2010 10:31:30 +0000 Following the worst performance among retailers during the recession, consumers are finding new value through speciality (and more sustainable) apparel offerings.]]> http://www.psfk.com/2010/04/future-of-retail-the-impact-of-the-ipad.html Thu, 22 Apr 2010 16:17:41 +0000 The iPad is still a fairly new invention, but many are already acknowledging the ways in which the device could ultimately shape the retail landscape for today's shoppers. ]]> http://www.psfk.com/2010/03/gap-upside-down-store.html Mon, 08 Mar 2010 17:48:46 +0000 To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down.]]> http://www.psfk.com/2009/06/gap-to-be-bought-by-uniqlo.html Mon, 29 Jun 2009 20:10:51 +0000 Is the Gap about to have a new boss? The ailing Khaki Giant, who despite cooking up some impressive collaborations, has failed to pull themselves out of a quarters-long slump, may about to be another jewel in Uniqlo owner Tadashi Yanai retail crown. Yanai, who founded Uniqlo’s parent company Fast Retail in 1984, is rumored to be considering purchasing the company as a way to further break into the American fashion market. What this decision might mean for the American Company also affiliated with Banana Republic and Old Navy (who is still doing fairly well) is uncertain, but either way,Read more...]]> http://www.psfk.com/2009/06/stella-mccartney-to-collaborate-with-the-gap.html Thu, 11 Jun 2009 20:39:03 +0000 The Gap sure has been busy as of late. The Medium-level retailer just finished unveiling their new collaborations with Vena Cava and Alexander Wang, and they  already have a new project on the slate with popular British designer and Beatles-offspring Stella McCartney. McCartney, who also healmed a wildly successful  design campaign for Adidas in the past, will be creating a collection of children’s clothes to be carried only by select GapKids and babyGap stores in the United States, Canada, United Kingdom, France, Ireland, and Japan.  However, the collection will also be online for those not in participating countries. McCartney, knownRead more...]]> http://www.psfk.com/2009/01/site-visit-gappantone-nyc-popup-store.html Mon, 12 Jan 2009 13:59:16 +0000 This past weekend Gap and Pantone opened up a pop-up shop on 5th Ave in the company’s ‘concept store’ space. The shop will sell t-shirts in a range of Pantone hues. Pantone recently unveiled its pick for the 2009 color of the year called Mimosa (14-0848) Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months. Gap has issued a Mimosa hued shirt that is only available at the store on 5th. Sounds like the rest of the line will show upRead more...]]> http://www.psfk.com/2006/08/the_death_of_skinny_jeans_.html Thu, 31 Aug 2006 04:19:20 +0000 What does it mean when The Gap sell 'em??]]>