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Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Advertising june 17, 2016

5 Takeaways From This Year’s PSFK Conference

A round-up of talks explains the process of creating unforgettable experiences to build up a brand

Health june 10, 2016

Gatorade + Smart Design: Creating The Future Of Sport [PSFK 2016]

Personalized hydration platforms promise to elevate pros and everyday athletes alike

Cities may 6, 2016

Data-Centric Personalization Is Creating The Future Of Performance [PSFK 2016]

Gatorade and Smart Design will share how technology elevates performance at PSFK 2016

Innovation april 13, 2016

Speakers From Uber and Gatorade To Discuss Designing Experiences in Transportation and Fitness [PSFK 2016]

Get your tickets to hear from design experts at PSFK's flagship conference on May 13th

Health april 12, 2016

Speakers From Gatorade + Sweetgreen To Talk On Designing Health Into Everyday Life [PSFK 2016]

Redesigning health for athletes and on the go at the PSFK flagship conference May 13

Health april 4, 2016

Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Personalized formulas, meal supplements and organic offerings help the brand cater to every athlete

Cities march 24, 2016

Gatorade, Smart Design And More To Share How To Create Experiences That Matter [PSFK 2016]

Join us May 13 at our flagship conference to hear how to create better brand experiences for consumers

Advertising january 26, 2016

PSFK Pulse: Brand-Sponsored Boarding Schools and Smart Car Parking Lots

Kickstart your day with smart car city design and English frappuccinos

Design june 25, 2014

World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels

The sports drink brand teamed up with Smart Design to create a sports fuel system for the Brazilian team.

Culture january 22, 2014

11 Stories You Need to Know Today

A new Brazilian monorail, millions of stolen Korean credit cards, shopping on eBay with Bitcoins, and more.

Culture october 14, 2012

Harnessing The Power Of Joy For Sick Kids Who Need More Than Medicine [PSFK CONFERENCE SF]

PSFK talks to the CEO of JoyRx about infusing the hospital environment with the healing power of music to bring happiness to children and teens with life-threatening illnesses.

Advertising november 8, 2011

PepsiCo’s Sets Up “Mission Control” Center To Track Social Media About Gatorade [Headlines]

The beverage company will monitor and drive conversations about it's product across a range of platforms.

Advertising august 3, 2010

Brand Engagement: The Case For Live Video

Some insights from Gatorade and Burberry on how to effectively use the medium.

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