http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:30:28 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/pepsicos-sets-up-mission-control-center-to-track-social-media-about-gatorade-headlines.html Tue, 08 Nov 2011 10:00:38 +0000 The beverage company will monitor and drive conversations about it's product across a range of platforms.]]> http://www.psfk.com/2010/08/brand-engagement-the-case-for-live-video.html Tue, 03 Aug 2010 10:45:00 +0000 Some insights from Gatorade and Burberry on how to effectively use the medium.]]> http://www.psfk.com/2010/06/pepsis-bonin-bough-discusses-social-media-credentials.html Thu, 24 Jun 2010 10:52:37 +0000 The brand's director of digital and social media on recent projects and the benefits of an experimental culture.]]> http://www.psfk.com/2010/06/the-week-in-brand-strategy-advertising.html Mon, 21 Jun 2010 01:02:42 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/gatorades-social-media-command-center.html Thu, 17 Jun 2010 17:03:36 +0000 Can the company's approach to monitoring brand health, perceptions and conversations provide an alternative to traditional consumer research?]]> http://www.psfk.com/2010/06/four-storytelling-genres-of-brand-re-invention.html Tue, 01 Jun 2010 18:04:09 +0000 Regardless of circumstances, a brand always has a story - a past, present, and future where its coming from and where its going. The key is to keep that story fresh without confusing or alienating your core audience.]]> http://www.psfk.com/2010/04/gatorades-branded-content-takes-top-award-at-andy.html Fri, 09 Apr 2010 07:06:45 +0000 As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's "Replay" integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.]]> http://www.psfk.com/2009/03/refreshment-revamping-roundup.html Wed, 04 Mar 2009 19:12:11 +0000 The beverage aisle just keeps on getting more complicated. In the last two years companies have put their new product development on hyper drive and the beverage segment has fractured more and more. In the last few months, though, consumers are finding it even more difficult to find their favorite refreshments— this time due to rebranding. Companies are implementing new ways to keep their brands enticing during this recession, and many are turning to new packaging. Here we look at some of our favorite drinks, what they’ve become, and the reaction to the changes. Pepsi Co. has lead the wayRead more...]]>