A PSFK Report On
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Millennials at Work: 5 Stereotypes and Why They Are (Mostly) Wrong
15 march 2016
Generation Y has been labelled a bunch of lazy job-hoppers—the truth is very different
Generation Y: A Guide to a Much-Maligned Demographic
8 march 2016
Tech-savvy? Narcissistic? Open-minded? What does being a millennial really mean?
Pepsi Reaches Back to Its Year of Birth With Launch of New Soda Brand
10 november 2015
The soft drinks giant taps into the millennials' craving with an old-school and surprisingly premium offering: 1893
RIP, Teddy Ruxpin: Connected Toys are the Future of Play
11 march 2015
Next-gen smart toys are using AI for customized fun and learning, and may make for smarter kids
How Niche Content Could Make Television Obsolete
19 june 2014
A growing set of niche audience interests are shaping the future of network programming.
Macala Wright: How Gap Is Winning With Mobile Millennials
27 january 2014
GAP's SMS x Passbook Offer campaign see success in mobile marketing in North America.
What Can We Expect From Generation Z?
24 december 2013
PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, is examining the future of Gen Z.
PSFK Picks: Top Five Stories Of The Week
3 november 2013
Robots are becoming more and more human while the Japanese dine with owls.
Filmmaker Travels America And Discovers What Millennials Really Want
6 august 2013
As part of his Young Americans series for VICE, veteran documentary and music video filmmaker Lance Bangs asks youth across the country their views on race, gender, politics and much more.
Vice Mag Founder Plans To Make The Next CNN
25 march 2013
Shane Smith, founder of the pop culture magazine, discusses the growth of his once-underground publication and meditates on why it has achieved such acclaim.
How Microsoft Builds Employee Trust In the Workplace [Future Of Work]
20 january 2013
PSFK chats with Ross Smith, Director of Test at Microsoft, about how gauging trust and creating games help to create a more powerful company culture.
Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods
31 july 2012
The high end supermarket recently released stellar quarterly results despite the economy. This Q&A with Whole Foods' CEO explains how the younger demographic are behind their increased earnings.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed