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Gen Y
Culture july 14, 2013

Macala Wright: CEOs Seek New Environments To Learn How To Speak To Customers

As global economic unrest alters the way in which customers interact with brands and businesses, leaders of those companies are having to rewire their ways of thinking to meet customer needs.

Advertising january 20, 2013

How Microsoft Builds Employee Trust In the Workplace [Future Of Work]

PSFK chats with Ross Smith, Director of Test at Microsoft, about how gauging trust and creating games help to create a more powerful company culture.

Advertising january 22, 2012

Being Friends With Your Client On Facebook Works [Future Of Work]

PSFK talks with the Managing Director of Edelman Digital in Chicago about how social is breaking down the traditional hierarchy of the workplace.

Advertising june 2, 2011

How To Design Products For Gen Y

Co. Design offers some key insights that product and experiential designers should consider - while we wonder if Lady GaGa's first product launch as Creative Director for Polaroid embodies these.

Advertising november 22, 2010

We All Want To Be Young

A short film seeks to capture what it means to be young today, and how youth has evolved across recent, past generations.

Advertising october 20, 2010

8095 Report: Reverberation Is Online, Offline And Increasingly Mobile

Part five in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising october 19, 2010

8095 Report: For Millennials, Taking Action is a Core Value

Part four in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising october 18, 2010

8095 Report: For Millennials, Information Is A Key To Influence

Part three in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising october 15, 2010

8095 Report: For Millennials, Brand Preference is a form of Self Expression

Part two in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising october 14, 2010

8095 Report: A Generation Centered On Action And Reverberation About, And With, Brands

Insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising september 22, 2010

How to Connect With Millennials

Two recent articles provide insight from consumer psychology into how brands can best engage Gen Y, and context for how Pepsi accomplished this with the Pepsi Refresh Project.

Advertising september 17, 2010

This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

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