http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/general-mills-wants-your-ideas-to-fuel-their-digital-innovations.html Fri, 09 Dec 2011 19:00:30 +0000 The CPG manufacturer's new G-WIN Digital open portal solicits public ideas to shape their digital capabilities and accelerate innovation with the hope of gaining an industry advantage.]]> http://www.psfk.com/2011/12/should-we-all-go-gluten-free-headlines.html Thu, 01 Dec 2011 12:05:30 +0000 While many adopt the diet due to celiac disease, others, like tennis player Djokovic, have claimed that leaving the wheat protein out provides much higher energy levels.]]> http://www.psfk.com/2009/03/retro-packaging.html Thu, 05 Mar 2009 20:05:48 +0000 As you may have noticed from our recent post about beverage rebranding, companies have a hard time selling new images to consumers. One notable exception from that article was the Throwback edition of Pepsi and Mountain Dew. Apparently, it is easier to get consumers to like things that they are familiar with as opposed to anything new and different (which they typically, eventually learn to like). And this may be especially true during hard times, when people’s nostalgia for the good ole days carries over into the way they consume. Consumers are romanticizing the memories associated with products from betterRead more...]]>