Tag: godin
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Marketers fall into one of two categories...
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When you measure an activity, you can improve it. Computers make it easy to optimize just about every portion...
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Are you doing work worth doing, or are you just doing your job?
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Thoughts on competition and customer service.
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What happens when you define a win as getting closer to someone who wants the same thing? Or when you define...
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When you understand the alternative, it's far easier to not only measure your work, but value it.
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If you're waiting for a boss or an editor or a college to tell you that you do good work, you're handing over...
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I'm not talking about the ability to be heard... we solved that problem a few years ago. It used to be...
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The idea that you are a faceless cog in a benevolent system that cares about you and can't tell particularly...
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What are you, what do you want to be? When you're being your best self at your job, what are you doing?
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How important is it? Is it so important you need to interrupt everyone, every single one of your customers?
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Reflections on a common self-sabotaging behavior.
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In 2010, why go to work in an office/plant/factory?
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Lessons in marketing from Lula's Apothecary, a vegan ice cream shop in New York City.
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Hugh MacLeod and Seth Godin are organising a “marketing cocktail/buffet evening of of some sort”...
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