http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:30:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/07/seth-godin-betting-on-smarter-or-betting-on-dumber.html Thu, 08 Jul 2010 10:52:36 +0000 Marketers fall into one of two categories...]]> http://www.psfk.com/2010/07/seth-godin-the-non-optimized-life.html Wed, 07 Jul 2010 10:46:38 +0000 When you measure an activity, you can improve it. Computers make it easy to optimize just about every portion of your life.]]> http://www.psfk.com/2010/07/seth-godin-whats-the-point.html Tue, 06 Jul 2010 15:13:44 +0000 Are you doing work worth doing, or are you just doing your job?]]> http://www.psfk.com/2010/07/seth-godin-the-sugar-cane-machine.html Fri, 02 Jul 2010 11:04:42 +0000 Thoughts on competition and customer service.]]> http://www.psfk.com/2010/07/seth-godin-winning.html Thu, 01 Jul 2010 10:58:30 +0000 What happens when you define a win as getting closer to someone who wants the same thing? Or when you define it as improvement over time? ]]> http://www.psfk.com/2010/06/seth-godin-baco-and-your-career.html Wed, 30 Jun 2010 14:21:36 +0000 When you understand the alternative, it's far easier to not only measure your work, but value it. ]]> http://www.psfk.com/2010/06/seth-godin-validation-is-overrated.html Tue, 29 Jun 2010 14:16:13 +0000 If you're waiting for a boss or an editor or a college to tell you that you do good work, you're handing over too much power to someone who doesn't care nearly as much as you do.]]> http://www.psfk.com/2010/06/seth-godin-do-you-have-the-right-to-be-heard.html Mon, 28 Jun 2010 14:35:46 +0000 I'm not talking about the ability to be heard... we solved that problem a few years ago. It used to be logistically impossible to make it easy for the masses to speak up and to sort and respond to the feedback. Now, though, that part is easy.]]> http://www.psfk.com/2010/06/seth-godin-youre-already-self-employed.html Fri, 25 Jun 2010 15:22:05 +0000 The idea that you are a faceless cog in a benevolent system that cares about you and can't tell particularly whether you are worth a day's pay or not, is, like it or not, over.]]> http://www.psfk.com/2010/06/seth-godin-archetypes-at-work.html Thu, 24 Jun 2010 15:03:46 +0000 What are you, what do you want to be? When you're being your best self at your job, what are you doing?]]> http://www.psfk.com/2010/06/seth-godin-dont-snowglobe-me-bro.html Wed, 23 Jun 2010 11:01:00 +0000 How important is it? Is it so important you need to interrupt everyone, every single one of your customers?]]> http://www.psfk.com/2010/06/seth-godin-amplifying-the-lizard-brain.html Fri, 18 Jun 2010 11:04:04 +0000 Reflections on a common self-sabotaging behavior.]]> http://www.psfk.com/2010/06/seth-godin-goodbye-to-the-office.html Thu, 17 Jun 2010 11:16:02 +0000 In 2010, why go to work in an office/plant/factory?]]> http://www.psfk.com/2010/06/seth-godin-lulas-logic.html Mon, 14 Jun 2010 12:08:20 +0000 Lessons in marketing from Lula's Apothecary, a vegan ice cream shop in New York City.]]> http://www.psfk.com/2005/06/event-godinvoid-marketing-evening-london.html Tue, 07 Jun 2005 11:00:00 +0000 Hugh MacLeod and Seth Godin are organising a “marketing cocktail/buffet evening of of some sort” at the Texas Embassy in London. Cash bar. Seth will give a speech. Here’s the details and the growing list of attendees (by Wiki) Time: 7-9pm Date: Monday 11th July 1 Cockspur Street, London SW1Y 5DL Map Tel: 020 7925 0077]]>