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Technology november 15, 2011

Augmented Reality App Supports a Scavenger Hunt For Custom Toys

Designer Toy Run turns vinyl toy collecting into a scavenger hunt.

Advertising november 5, 2011

PSFK’s Top Five Stores Of The Week

Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.

Retail november 1, 2011

Augmented Reality Pop-Up Stores Near Famous Landmarks

British department store Debenhams lets shoppers virtually browse and try on dresses in public places.

Technology september 12, 2011

AR App Lets Bloomingdale's Shoppers Pose With NBC Stars

NBC and Bloomingdale's team up to promote their Fall products, with the 'Look the Part, Be the Part' campaign.

Mobile november 11, 2010

Y&R Picks Mobile Platform GoldRun To Allow Airwalk to Execute the World's First Invisible Pop Up Store

A look into the mechanics behind the sneaker brand's innovative campaign.

Mobile november 2, 2010

H&M's GoldRun Mobile Game

An interactive display window-based mobile game motivates users to interact with, virtually try on, and share H&M clothing & accessories.


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