Heres a preview of one idea from our new Good Ideas for 2010 book.
Read more...January 22, 2010
January 21, 2010
Good Ideas For 2010: Guide
Heres a preview of one idea from our new Good Ideas for 2010 book.
Read more...January 20, 2010
Good Ideas For 2010: Hark
Heres a preview of one idea from our new Good Ideas for 2010 book.
Read more...January 18, 2010
Good Ideas for 2010: Confuse
Here’s a preview of one idea from our new Good Ideas for 2010 book.
Read more...December 18, 2009
Cause-Related Marketing: Why Pepsi Sits On The Super Bowl Sidelines
In a bold strategic move, Pepsi has dropped its entire Super Bowl advertising budget to focus on the new Pepsi Refresh Project.
Read more...July 15, 2009
YouTube Presents Good Ideas Salon, Bay Area : Good Ideas In Community
PSFK is proud to announce news that we will host a Good Ideas Salon with YouTube next month. On 6th August 2009, PSFK and YouTube will host a Good Ideas Salon in the Bay Area. For the event, Mia Quagliarello (Product Marketing Manager – Community YouTube) will moderate a panel of community experts — Jen Burton (Senior Community Manager, Digg), Heather Champ (Director of Community, Flickr) and Matthew Stinchcomb (VP – Community, Etsy) — to discuss what can be learned from the passionate people who visit these sites, how relationships are fostered at scale, ways to engage with users, and [...]
Read more...June 15, 2009
Run A Good Ideas Salon In Your City!
Good Ideas Salons are small events held to spread ideas. Normally held around a theme the talks are videoed and added to our website so that people can view and share discussions around the world. PSFK has now held over 10 events and our friends are beginning to run these Salons in their cities.
We’d like for our readers to host a Good Ideas Salon in their city to bring together likeminded communities and share ideas that inspire much needed positivity.
Recent events include Good Ideas In Collaboration in NYC and Good Ideas In Media in Toronto. Next week Brett MacFarlane and [...]
March 20, 2009
Good Ideas and Youth at Good Ideas Salon London
This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. Moderated by PSFK’s own Jeff Squires, the Good Ideas and Youth panel discussed trends in British youth culture and how companies and organizations can create authentic, respectful relationships with young people. Panelist include Jenny Owen (Ruby Pseudo), Paul Graham (Anomaly UK), Terry Guy (Monorex / Secret Wars), and Brett Booth (MTV).
Questioning whether or not youth can always be seen as a barometer for what is to come, the [...]
March 19, 2009
Good Ideas in Mobile at Good Ideas Salon London
This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. For our mobile section, PSFK’s Piers Fawkes moderated a panel that included Dan Hon (Six To Start), Mike Butcher (TechCrunch UK), Matt Jones (Dopplr) and Jonathan MacDonald (Ogilvy) on how the everpresense of mobile is unveiling new, exciting ways for us to explore, work, and play.
The panel laid the groundwork by emphasizing that mobile development is about people, not technology, and the intersection of these two will be [...]
March 18, 2009
Richard Banks on Good Ideas Over Time at Good Ideas Salon London
This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation. There, Richard Banks (Microsoft) spoke about what he refers to as “digital heirlooms” and discussed the histories we are creating about ourselves through digital media and how future generations will interact with the artifacts we leave behind.
Richard considered the current products of our technology, such as the thousands of digital photos taken by people each year, and discussed their endurance over time. While previous generations left tangible objects, our current [...]
March 13, 2009
Christian Nold on Good Ideas for Communities at Good Ideas Salon London
This past January, PSFK brought together our favorite innovators and thought leaders for our Good Ideas Salon London. There, Christian Nold, artist, designer and educator famous for his Biomapping project, discussed how design can create systems of trust within communities.
Picking up where the design panel left off, Christian elaborated on how new, performative and embodied approaches to engaging our surroundings and those around us can create powerful change and how designers can leverage technology to develop social relations through democratic procedures.
Coupled with a background in fine art, Christian describes the various ethnographic techniques he employs to find out what the [...]
March 12, 2009
Good Ideas in Design at Good Ideas Salon London
This past January, PSFK hosted the Good Ideas Salon London. For our Good Ideas in Design session, long time PSFK contributor Amanda Gore led an eclectic panel, including Cameron Leslie, founder of the Fabric and Matter nightclubs, Coralie Bickford-Smith, designer of amazing book covers for Penguin books, Kate Moross, creative extraordinaire, and Nicolas Roope, founder of Poke and Hulger in a conversation on how design can-and must- weave a story between an audience and a product, service, and brand.
The panel spoke quite extensively about the creative process and there seemed to be a general consensus amongst the panelist that playfulness [...]
March 11, 2009
Good Ideas from London Panel at Good Ideas Salon London
This past January, PSFK hosted the Good Ideas Salon London. After Mark Earls spoke on Why Good Ideas Matter, the discussion moved to a panel of Londoners who discussed Good Ideas from London. Given the question: “What positive inspiration is growing out of London’s creative renaissance?”, moderator Matt Hardisty (AnalogFolk), Matt Brown (Londonist), Justin Quirk (FHM), Taryn Ross (Urban Junkies), and Paul Andrew Williams (Steel Mill Pictures) explored empirical evidence used to compare the current creative climate of London to previous years to prove that London is still thriving culturally.
The panel discussed particular reasons why London was creatively unique and [...]
March 10, 2009
Mark Earls on Why Good Ideas Matter at the Good Ideas Salon London
This past January, PSFK hosted the Good Ideas Salon London. Starting the day off, Mark Earls, author of Herd, began by discussing the importance of gathering inspiration across categories, market sectors, and groups – and ultimately, how to turn those insights into mass change. Effectively, Mark explains why innovation is important.
Mark Earls stressed that innovation is an exercise that needs to be practiced. The mere process of looking for new ideas allows you to challenge whether or not your existing ones are any good. Even if a new idea is not perfect, it can still shine a new light on [...]




