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Rob Fields: How Brands Can Provide Cultural Leadership
17 march 2013
How can companies move beyond purpose to guidance?
Grant McCracken: When Did Innovation Get So Cool?
4 january 2013
There once was an almost reckless drive to create, but now that ideation has become trendy will it lose it's edge?
Grant McCracken: Brian Williams Thinks New Media Doesn’t Count
1 october 2012
The longtime anchor and managing editor of NBC Nightly News publicly dismissed the validity of New Media channels for public discourse and influence.
Grant McCracken: Why We Need Chief Culture Officers
27 september 2012
There needs to be a person to relay a consistent image of the company and use employees' outside knowledge to strengthen the brand.
7 Stories You Need To Know Today
5 september 2012
An Improv Everywhere stunt with the Guggenheim, Zuckerberg makes announcement on Facebook stocks and Apple confirms an event next week... Links you need to start your day with.
Grant McCracken: The Two Faces Of The Chief Culture Officer
30 august 2012
The importance of creating a role that is responsible for maintaining a company's culture and communicating it both inside and out.
How Far Can Brand Personas Evolve? [Headlines]
16 august 2012
From cartoon mascots to full-fledged personalities, how far can brands go in creating their real-world counter-part?
PSFK CONFERENCE NYC: 20 Change-Making Videos
2 june 2012
The full list of talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.
Grant McCracken Spots A Culture Creation Trend [Video]
5 may 2012
Ethnographer explores how creative minds were taking culture and remixing it to make new culture.
PSFK Launches Print Magazine [Need To Know]
28 april 2012
Our first issue of Need To Know Magazine explores the subject of innovation.
Grant McCraken: Where Does Creativity Come From?
22 march 2012
By repurposing old forms and giving them new meaning and uses it is possible to create something lasting.
Grant McCracken To Appear As Special Guest At PSFK CONFERENCE NYC
17 march 2012
The anthropologist will give us a briefing on the ideas in his forthcoming book 'Culturematic,' which examines a new species of ingenuity.
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