http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:26:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/triple-pundit-nike%e2%80%99s-three-tips-for-taking-sustainability-to-scale.html Tue, 22 Nov 2011 12:10:31 +0000 Time is running out to convince mainstream businesses of the value of corporate social responsibility.]]> http://www.psfk.com/2011/04/pantene-debuts-sugarcane-based-packaging-this-month.html Tue, 26 Apr 2011 14:40:07 +0000 The new bottles will start distribution this month and will be available in all key Western European markets and retailers by May 2011.]]> http://www.psfk.com/2010/07/a-revival-of-the-blimp.html Wed, 21 Jul 2010 10:43:29 +0000 The archaic technology may offer an alternative solution to air travel.]]> http://www.psfk.com/2010/05/bill-gates-funding-controversial-climate-altering-technology.html Fri, 14 May 2010 19:22:47 +0000 A geo-engineering technology that alters the planet's climate has run into controversy.]]> http://www.psfk.com/2009/08/carbon-negative-cement-but-dont-forget-the-trees.html Wed, 19 Aug 2009 19:06:52 +0000 The urban jungle just got a bit greener and with nary the presence of a tree, thanks to UK-based start-up Novacem. The company has developed a “carbon-negative” cement that absorbs more greenhouse gases over its life cycle than it emits. If adopted on a wide scale, this innovation could  have a huge impact on the overall health of the environment, given that the annual production of conventional Portland cement is responsible for an estimated five percent of global CO2 emissions, more than the airline industry. While we appreciate the potential dividends offered by this alternative building material, initial estimates don’tRead more...]]> http://www.psfk.com/2009/04/spam-big-waste-of-time-and-energy.html Thu, 16 Apr 2009 16:14:19 +0000 As if spam wasn’t bad enough when it simply flooded our inboxes with promises of vast fortunes held captive in foreign lands and miracle drugs to cure all of life’s ills, new research suggests that it causes as much greenhouse gas to be released each year as 3.1 million cars. The study, conducted on behalf of computer security company McAfee by ICF International showed that nearly 80% of energy use associated with emails was taken up by users deleting unsolicited messages and searching for legitimate correspondence. Considering the global concerns over reducing our carbon footprints and reversing the effects of climateRead more...]]>