http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/triple-pundit-value-matters-more-than-green.html Tue, 04 Oct 2011 15:48:45 +0000 A superior product and clear message sells better than doom-and-gloom marketing.]]> http://www.psfk.com/2011/09/triple-pundit-nascar-goes-green-%e2%80%93-a-job-well-done-or-a-lipstick-on-a-pig.html Tue, 27 Sep 2011 15:00:31 +0000 NASCAR's switch to ethanol fuel is a first step towards lowering the sport's large carbon footprint.]]> http://www.psfk.com/2011/09/how-do-consumers-really-feel-about-environmental-sustainability.html Fri, 23 Sep 2011 12:10:36 +0000 A recent survey reveals a new consumer trend and attitude towards environmentally sustainability and greenwashing by companies. ]]> http://www.psfk.com/2011/05/is-dasanis-eco-bottle-just-greenwashing-from-coca-cola.html Wed, 04 May 2011 14:32:15 +0000 This message on the side of a Coke water is a just a little too proud and misleading.]]> http://www.psfk.com/2009/07/pic-plastic-wrapped-wooden-spoons.html Wed, 01 Jul 2009 15:09:39 +0000 When we saw these ‘wooden utensils’ in Anthropologie on 5th Avenue in New York recently, we wondered if the retailer was engaging in a bit of greenwashing. Sure, the bundle of eight knives, forks and spoons may be made from sustainably grown birch but is it really “sustainable” when they wrap it all in non-biodegrable plastic.]]>