http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:52:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/nike-wants-to-make-jogging-cool-in-china.html Thu, 03 Nov 2011 12:09:05 +0000 Global sports brand aims to change local perceptions about running with its advertising campaign. ]]> http://www.psfk.com/2009/11/guangzhou-supports-you-crowdsourced-photography-in-china.html Tue, 03 Nov 2009 19:00:17 +0000 “Guangzhou Supports You!" is a new crowdsourced, hyper-local online photography activity in Guangzhou, China.]]> http://www.psfk.com/2009/11/guangzhou-supports-you-crowdsourced-photography-in-china-2.html Tue, 03 Nov 2009 19:00:17 +0000 “Guangzhou Supports You!" is a new crowdsourced, hyper-local online photography activity in Guangzhou, China.]]> http://www.psfk.com/2009/08/china-pushing-forward-creative-industry-zones.html Thu, 06 Aug 2009 08:16:29 +0000 One of the major ways that the Chinese government has been pushing forward creative industry in China is through the development of creative industry parks or zones. According to Eugenie Birch, chair of the University of Pennsylvania’s Department of City and Regional Planning, “China’s investing heavily in the knowledge worker writ large, and this has become another part of that investment…And when China does something, it does it at full force.” The most common creative industry zones consists of an old factory or warehouse converted into an area designed for art galleries, entertainment venues and offices for designers, architects, artistsRead more...]]> http://www.psfk.com/2009/04/shuhei-endos-latest-project-guangzhou-culture-center.html Thu, 16 Apr 2009 08:12:20 +0000 Arch Daily points us to images of Japanese architect Shuhei Endo’s newest project, the Guangzhou Culture Center.]]> http://www.psfk.com/2009/03/ogilvy-mathers-carnival-themed-guangzhou-office.html Mon, 16 Mar 2009 11:02:19 +0000 Looking to revitalize its brand image in Southern China, Ogilvy & Mather relocated their Guangzhou office to the growing artistic fringe of the city and hired M Moser Associates to design an inspiring workplace.  Playing on the theme of “Carnival of Ideas,” the office features various theme park environments, complete with merry-go-round horses and life-sized nutcrackers.  A central, branded staircase connects the marketing department on the ground floor with the creative staff above, aiming for a free flow of creativity within the office. The office has been selected as one of the recipients of China’s Most Successful Design Award 2008,Read more...]]>