A PSFK Report On
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Billboard Hides Itself from Russian Authorities
2 june 2015
To work around the Russian embargo of Western foods, this Italian grocery store in Moscow commissioned a clever ad solution
Snickers Campaign Draws Attention to NYC Design Flaws
11 may 2015
The chocolate bar brand extends campaign by identifying urban design mistakes throughout New York City
Transparent Ad Demonstrates Thin Phone Can Fit Between Paragraphs
23 march 2015
Evertek's ad can be read between the lines
Coca-Cola Can Splits In Half For Easy Sharing [Video]
30 may 2013
The soft drink company comes up with another new way to make drinking a soda a social activity.
London Street Turned Into Real-Life Video Game Set
22 january 2013
The famous Brick Lane hosted a guerilla-marketing stunt by Disney to promote their new film Wreck-It Ralph.
Dos Equis Programs Holiday Lights To ‘Play’ Their Theme Song
20 december 2012
The beer brand teamed up with a family in Texas to put on the ‘Most Interesting Light Show in the World.’
‘Magic’ Phone Booth Lets Children Talk With Santa
13 december 2012
Brazilian telecom company sets up a phone line to the 'North Pole' for the holidays.
Honest Tea Campaign Stimulates Sales Growth, Brand Awareness, And Honesty
9 march 2011
A series of unmanned pop-up shops relied on the honor system which stimulated record sales growth, created a new customer base, and promoted honesty.
IKEA Upgrades Parisian Bus Stops For The Holidays
16 december 2010
Till December 21st, the Swedish brand has transformed 12 bus shelters into tiny lounges centered around one of their sofas.
$73,000 Bar Tab Makes Customers Think Twice About Drunk Driving
13 april 2010
How do you make people aware of driving drunk when they don't think it's a big deal?
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed