http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/fat-tony-the-tiger-guerilla-marketing.html Mon, 23 Jan 2012 14:45:35 +0000 A guerrilla marketing campaign uses toy parodies of cereal box characters to teach kids to make healthier choices.]]> http://www.psfk.com/2011/12/georgian-vodka-brands-guerilla-marketing-campaign-features-escaped-wolves-in-london.html Fri, 09 Dec 2011 14:45:09 +0000 Eristoff staged a circus animal escape with online videos and sound installation van.]]> http://www.psfk.com/2011/11/canadian-furniture-retailer-pokes-fun-at-assembly-required-products-pics.html Fri, 25 Nov 2011 12:16:51 +0000 Urban Barn's 'No Assemble Required' campaign featured flat-pack cardboard boxes around Vancouver.]]> http://www.psfk.com/2010/09/from-magazine-inserts-to-interactive-experiences.html Wed, 01 Sep 2010 19:02:11 +0000 Perfume company rethinks traditional marketing tactics, injecting strategy with fun element of surprise.]]> http://www.psfk.com/2010/03/scentvertising-support-the-vision-impaired-by-smelling-good.html Wed, 31 Mar 2010 18:32:22 +0000 Support Scent is a unique program putting a specially designed fragrance to work for a guide dog organization.]]> http://www.psfk.com/2010/03/ikea-furnishes-parisian-subways.html Mon, 15 Mar 2010 14:40:26 +0000 IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.]]> http://www.psfk.com/2009/05/futureheadz-marketing-tactics-at-the-art-directors-club-awards-in-berlin.html Fri, 01 May 2009 14:04:38 +0000 In Berlin, a set of guerrilla marketing tactics were noticed recently. At the annual Awards show of the Art Directors Club last week, a real life ram promoted Future:headz, a Munich-based agency whose tagline is ‘Bock auf Neues’, a take on the English expression ‘going for new stuff’. The key to understanding the campaign though, is the fact that ‘bock’ translates to ‘ram’ in English. Second, to focus attention on intelligent advertising work and not just awards, Future:headz installed two mannequins in various (ahem!) sexual positions to convey the message ‘make love not awards’. That was bound to attract attention!Read more...]]> http://www.psfk.com/2008/11/have-it-your-way.html Fri, 07 Nov 2008 16:35:50 +0000 Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspectsRead more...]]> http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html Thu, 21 Aug 2008 20:45:02 +0000 Guerrilla marketing is now old news, it seems any corporate entity can hire a team of creative youngsters and plaster their image all over town. If you have an innovative approach for venues, you can find a marketing opportunity anywhere. Take the recipe directory called Recipe8, they found a free spot to publicize their URL in an unlikely place full of traffic, BugMeNot. The hugely popular resource for bypassing free login credentials has now become a soap box for free advertising. By putting their URL as a bogus login utilized for the New York Times, Recipe8 has gotten a smidgenRead more...]]> http://www.psfk.com/2008/07/china-cracks-down-on-unauthorized-marketing.html Wed, 09 Jul 2008 20:21:24 +0000 The growth and cost-effectiveness of “Ambush Marketing” has driven offical sponsors of the Olympics to push for a ban.  Luckily for them, China has a well established system for clamping down on all things lacking government approval.  China has banned athletes from bringing their own drinks to events and will take over all prominent advertising locations, allowing only promotional material carrying official sponsorship. The Economist reports: Ambush marketers have replaced hooligans as the villains of sporting events, because they undermine official sponsors, which are the main source of revenue in some sports. The stakes are highest at the Olympics. ThisRead more...]]> http://www.psfk.com/2007/03/information-revolution.html Thu, 22 Mar 2007 23:13:05 +0000 I’ve seen this advertised on the London Underground and the London train network and because of the semi-subversive creative and lack of a brand was fairly curious. However, the fact that they were advertising at all made me skeptical of the motives for the campaign. If you follow this link then it appears that my skepticism was well founded as the Information Revolution is just a campaign for the search engine Ask. As a consumer I felt pretty annoyed that a huge company had tried to dupe me, as an advertising professional I felt disappointed that a company would tryRead more...]]> http://www.psfk.com/2007/03/guardians-cycling-campaign.html Mon, 05 Mar 2007 14:04:55 +0000 British planner Beeker writes about a campaign by the Guardian newspaper that her friend Matt has left on his bike. She says: “And he came home very impressed with this marketing from the Guardian for their Cycling Guide last weekend. It’s been on his bike ever since.” More: beeker ideas]]> http://www.psfk.com/2007/02/psfk-conference-panel-rob-schaltenbrand-with-floyd-hayes-kacy-coll-darren-paul-drew-neisser.html Wed, 28 Feb 2007 18:06:29 +0000 Probably the most topical of the talks next Tuesday will be on the subject of guerrilla and outdoor marketing and where to draw the line between smart idea and urban spam. Rob Schaltenbrand who previously worked as Engagement Director at Converse will probe the subject with a number of professionals whose companies work touches upon the subject: Floyd Hayes of Cunning, Kacy Coll of Naked, Darren Paul of the Night Agency and Drew Neisser of Renegade. ‘Urban Spam or Smart Idea’ is an essential talk on one of the most important issues facing the advertising and marketing industry. Tickets &Read more...]]> http://www.psfk.com/2007/02/salvation-army-campaign-in-brazil.html Mon, 12 Feb 2007 14:50:45 +0000 There’s an interesting campaign being run by the Salvation Army in Brazil that uses recycled cardboard and grocery bags that have been found on the street. On the boxes are printed layout-designs to show how the pieces are used. More at: Wooster Collective]]> http://www.psfk.com/2007/02/boston-revisited.html Thu, 08 Feb 2007 18:01:44 +0000 Since the Boston urban spam incident last week, there has been much discussion in the blogosphere about the campaign. A couple of blog posts really stood out. Seth Godin made us think back to the concept of challenger brands More than ten years ago, I co-wrote four of the Guerrilla Marketing books. At the time, Jay Levinson and I were focused at helping small businesses break out of the helpless rut of leaving advertising to the big guys. There were plenty of niches where smaller organizations could really thrive without becoming pariahs in their community. It hasn’t taken long forRead more...]]> http://www.psfk.com/2007/02/dasani-refreshes-the-parts.html Thu, 08 Feb 2007 02:18:10 +0000 Here’s a nice idea that Anomaly sent us: it’s an ad that hijacks other ads. In this version in Times Square the Sports Illustrated supermodel in the ad above drinks from the bottle of Dasani in the ad below through a well placed giant straw. Click image to enlarge. Update: Ah, we just worked out that there’s a partnership between Dasani & Sports Illustrated. Check out the site cravingmore.com. Clever, no?]]> http://www.psfk.com/2007/02/urban-spam-shuts-down-city-marketers-arrested.html Thu, 01 Feb 2007 15:43:53 +0000 There’s been a lot of hoo-ha over the last 24 hours over the fact that a guerrilla marketing campaign for TV Show TV Hunger Force where an LED icon was thrown over a wire and caused a power-cut. The bomb squad were also called. Now, there are two camps here: the oh look how the police over reacted camp (led by Boing Boing) and the maybe they pushed it too far camp (led by Floyd Hayes). Boing Boing don’t seem to do much for a living) seem content to ridicule the Boston police: Ashamed of their own foolish overreaction toRead more...]]> http://www.psfk.com/2007/01/icevertising.html Wed, 24 Jan 2007 17:44:43 +0000 Here’s an interesting spot by Floyd Hayes. Munich agency Serviceplan advertised cheap vacations by writing the price on cars’ snowed up windscreens.]]> http://www.psfk.com/2007/01/coke-sponsors-street-art-for-the-kids.html Tue, 16 Jan 2007 21:32:30 +0000 Interesting sponsorship of street art seen on the top of Smith Street in Brooklyn recently. Seems like Coke and the MTA have supported an initiative by the ‘Tats Cru‘ to recreate kids paintings to brighten up the area.]]> http://www.psfk.com/2007/01/urban-spam-in-the-ny-times.html Tue, 16 Jan 2007 21:26:20 +0000 The NY Times has a lengthy article criticizing the advertising industry for plastering any space available to hit us with a commercial message. The quote by John McNeil of McCann really demonstrates why this is a growing issue: the people, like John, who conduct this sort of activity think that there work is appreciated by the public and it’s other ad agencies’ work that is blighting the modern urban landscape. Related IF! Articles Urban Spam – The Movie Technorati Tags: urban spam]]> http://www.psfk.com/2007/01/mini-usa-uses-rfid-for-personal-billboards.html Mon, 15 Jan 2007 19:40:39 +0000 MINI has started to offer keyfobs with RFID chips in built which allow drivers to display personal messages at billboards when they drive close to them. A pilot campaign in Chicago, New York, Miami, and San Francisco allows participating customers to send in their messages then get to drive their cities announcing their news to other car drivers. Motoring File]]> http://www.psfk.com/2007/01/useful-graffiti.html Mon, 15 Jan 2007 17:37:44 +0000 There’s an idea here that Floyd spotted. Graffiti that’s useful. These blue seats have been attached to poles to help people have a rest on their long walks. He says: “At first I presumed they were placed there by local authorities but it turns out they are some sort of sculptural graffiti. Nice work the fella!” More at : Useful Graffiti]]> http://www.psfk.com/2007/01/urban-projection.html Fri, 05 Jan 2007 18:11:56 +0000 Urbanprojeection.org shows street artists how to use projections in their work. The site says: The use of projectors differs from the classical streetart in two aspects. On the one hand it provides the possibility to show moving pictures, on the other hand the work, similar to a performance, is only shown at the actual moment of projection (until there are stickers with moving pictures on it). Urban Projection]]> http://www.psfk.com/2007/01/fonejacker.html Fri, 05 Jan 2007 17:00:51 +0000 Fonejacker is the latest spoof TV show to take the UK by storm. Created by two guys, Ed and Kayvan, Fonejacker is the perfect TV show for the YouTube generation. A selection of callers from an Arab seeking a dooovd (DVD) to a Nigerian fraudster with crazy schemes terrorise members of the public and good natured shop staff. The beauty of the show is the length of time it takes for a sketch to complete, normally under 3mins these bite sized chunks have been flying around the web.]]> http://www.psfk.com/2007/01/branded-projections.html Tue, 02 Jan 2007 19:05:27 +0000 If street-art site Wooster Collective thinks this is cool, then you should take a look too. It’s projection work by Sportlife, a chewing gum brand in Holland.]]> http://www.psfk.com/2006/12/tbwa-vs-saatchi-saatchi.html Thu, 14 Dec 2006 17:06:14 +0000 Those crazy London agencies are at it again.]]> http://www.psfk.com/2006/10/urban-spam-top-10-ad-tricks-in-tokyo%e2%80%99s-train-stations.html Mon, 16 Oct 2006 18:21:11 +0000 Ping magazine in Japan gives us a list of 10 ad-tricks used in Tokyo’s train stations. They say: Not every day, but every once in a while, I find myself in the train on my way to work starring at a boring poster and asking myself how many people possibly already starred at that same poster the same day. Everyone heard about over-packed trains in Tokyo, but with train stations such as Shinjuku being the spot on the planet with the largest number of people per day actually rushing through, Tokyo’s train stations are a true mecca for advertisement. SomeRead more...]]> http://www.psfk.com/2006/10/films-lost-wallet-promotion.html Thu, 12 Oct 2006 17:01:05 +0000 AdLand have details of a film promotion where wallets that contained film-related-spoof documents were dropped around Sweden: Before the premiere of the movie “Du och Jag” (You and I) prepped wallets were promptly lost in Stocholm, Gothenburg, Malmö and Lund. The wallets appeared to belong to Niklas Andersson, lead actor in the film, they had free tickets to the opening night of the movie and there was contact numbers to Maja Håvendal, the lead actress in the film in the wallet. Lost wallet is ad for movie. :: AdLand the commercial archive :: by the adgrunts for the adgrunts advertisingRead more...]]> http://www.psfk.com/2006/10/urban-spam-capital-radio-hits-the-streets.html Thu, 05 Oct 2006 16:20:54 +0000 Sometimes, you’re just glad you don’t live in a city where you have to be hit with this type of crap: GCap Media’s flagship London station Capital Radio has revealed it will dispatch a team armed with lipsticks and thousands of innuendo-laden, hand-written notes across the city next week in its first advertising campaign in 18 months. The campaign launching on Monday is based round the slogan “Who’s doing who?”, with posters, scribbled notes, web adverts and faxes to London firms asking questions like “Is Christina doing Robbie?” Because we want to know…. Campaign devised by Dialogue DLKW, Rocket andRead more...]]> http://www.psfk.com/2006/09/using-clothing-tags-for-marketing-campaigns.html Mon, 25 Sep 2006 17:51:50 +0000 Urban apparel brand Sub-Urban has created a campaign to promote its clothes with tags that contain a mini-dvd that offers free music downloads and competitions. The press release says: The next-generation marketing campaign, conducted in conjunction with recording industry leader EMI Music Publishing, attaches a unique digital “hang tag” to thousands of Sub-Urban’s clothing products currently shipping to retailers. The hang tags contain a mini-DVD for computers, which connects customers to Sub-Urban’s various online marketing initiatives. The interactive DVD’s contents includes free music downloads, opportunities for additional shopping and other online links to Company sites. The campaign leverages the latestRead more...]]>