<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule">

<channel>
	<title>PSFK &#187; Guerrilla Marketing</title>
	<atom:link href="http://www.psfk.com/tag/guerrilla-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
	<lastBuildDate>Sat, 21 Nov 2009 17:08:21 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<creativeCommons:license>http://creativecommons.org/licenses/by-nc-sa/3.0/us/</creativeCommons:license>		<item>
		<title>Future:headz Marketing Tactics at the ADC Awards in Berlin</title>
		<link>http://www.psfk.com/2009/05/futureheadz-marketing-tactics-at-the-art-directors-club-awards-in-berlin.html</link>
		<comments>http://www.psfk.com/2009/05/futureheadz-marketing-tactics-at-the-art-directors-club-awards-in-berlin.html#comments</comments>
		<pubDate>Fri, 01 May 2009 14:04:38 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[art directors club]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[future:headz]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32478</guid>
		<description><![CDATA[
In Berlin, a set of guerrilla marketing tactics were noticed recently. At the annual Awards show of the Art Directors Club last week, a real life ram promoted Future:headz, a Munich-based agency whose tagline is ‘Bock auf Neues’, a take on the English expression ‘going for new stuff’. The key to understanding the campaign though, is the fact that ‘bock’ translates to ‘ram’ in English.

Second, to focus attention on intelligent advertising work and not just awards, Future:headz installed two mannequins in various (ahem!) sexual positions to convey the message ‘make love not awards’. That was bound to attract attention!

And finally, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/futureheadz-marketing-tactics-at-the-art-directors-club-awards-in-berlin.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Burger King&#8217;s &#8220;Have It Your Way&#8221; Enters World of Fashion</title>
		<link>http://www.psfk.com/2008/11/have-it-your-way.html</link>
		<comments>http://www.psfk.com/2008/11/have-it-your-way.html#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:35:50 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3972</guid>
		<description><![CDATA[Taking a page from their customer friendly food service model, Burger King recently took &#8220;Have It Your Way&#8221; into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King&#8217;s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/have-it-your-way.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Going Where No Advertising Has Gone Before</title>
		<link>http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html</link>
		<comments>http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html#comments</comments>
		<pubDate>Thu, 21 Aug 2008 20:45:02 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3804</guid>
		<description><![CDATA[Guerrilla marketing is now old news, it seems any corporate entity can hire a team of creative youngsters and plaster their image all over town.  If you have an innovative approach for venues, you can find a marketing opportunity anywhere.  Take the recipe directory called Recipe8, they found a free spot to publicize their URL in an unlikely place full of traffic, BugMeNot.  The hugely popular resource for bypassing free login credentials has now become a soap box for free advertising.  By putting their URL as a bogus login utilized for the New York Times, Recipe8 [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>China Cracks Down on Unauthorized Marketing</title>
		<link>http://www.psfk.com/2008/07/china-cracks-down-on-unauthorized-marketing.html</link>
		<comments>http://www.psfk.com/2008/07/china-cracks-down-on-unauthorized-marketing.html#comments</comments>
		<pubDate>Wed, 09 Jul 2008 20:21:24 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3576</guid>
		<description><![CDATA[
The growth and cost-effectiveness of &#8220;Ambush Marketing&#8221; has driven offical sponsors of the Olympics to push for a ban.  Luckily for them, China has a well established system for clamping down on all things lacking government approval.  China has banned athletes from bringing their own drinks to events and will take over all prominent advertising locations, allowing only promotional material carrying official sponsorship.
The Economist reports:
Ambush marketers have replaced hooligans as the villains of sporting events, because they undermine official sponsors, which are the main source of revenue in some sports. The stakes are highest at the Olympics. This year 12 [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/china-cracks-down-on-unauthorized-marketing.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Information Revolution</title>
		<link>http://www.psfk.com/2007/03/information-revolution.html</link>
		<comments>http://www.psfk.com/2007/03/information-revolution.html#comments</comments>
		<pubDate>Thu, 22 Mar 2007 23:13:05 +0000</pubDate>
		<dc:creator>Henry Lambert</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2535</guid>
		<description><![CDATA[
I&#8217;ve seen this advertised on the London Underground and the London train network and because of the semi-subversive creative and lack of a brand was fairly curious. However, the fact that they were advertising at all made me skeptical of the motives for the campaign.
If you follow this link then it appears that my skepticism was well founded as the Information Revolution is just a campaign for the search engine Ask. As a consumer I felt pretty annoyed that a huge company had tried to dupe me, as an advertising professional I felt disappointed that a company would try and [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/03/information-revolution.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guardian&#8217;s Cycling Campaign</title>
		<link>http://www.psfk.com/2007/03/guardians-cycling-campaign.html</link>
		<comments>http://www.psfk.com/2007/03/guardians-cycling-campaign.html#comments</comments>
		<pubDate>Mon, 05 Mar 2007 14:04:55 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2474</guid>
		<description><![CDATA[British planner Beeker writes about a campaign by the Guardian newspaper that her friend Matt has left on his bike. She says:
&#8220;And he came home very impressed with this marketing from the Guardian for their Cycling Guide last weekend.  It&#8217;s been on his bike ever since.&#8221;
More: beeker ideas


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Media &#38; Publishing and Guerrilla Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/03/guardians-cycling-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Conference Panel : Rob Schaltenbrand With Floyd Hayes, Kacy Coll, Darren Paul, Drew Neisser</title>
		<link>http://www.psfk.com/2007/02/psfk-conference-panel-rob-schaltenbrand-with-floyd-hayes-kacy-coll-darren-paul-drew-neisser.html</link>
		<comments>http://www.psfk.com/2007/02/psfk-conference-panel-rob-schaltenbrand-with-floyd-hayes-kacy-coll-darren-paul-drew-neisser.html#comments</comments>
		<pubDate>Wed, 28 Feb 2007 18:06:29 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2468</guid>
		<description><![CDATA[Probably the most topical of the talks next Tuesday will be on the subject of guerrilla  and outdoor marketing and where to draw the line between smart idea and urban spam. Rob Schaltenbrand who previously worked as Engagement Director at Converse will probe the subject with a number of professionals whose companies work touches upon the subject: Floyd Hayes of Cunning, Kacy Coll of Naked, Darren Paul of the Night Agency and Drew Neisser of Renegade.
&#8216;Urban Spam or Smart Idea&#8217; is an essential talk on one of the most important issues facing the advertising and marketing industry.
Tickets &#038; Info: [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/02/psfk-conference-panel-rob-schaltenbrand-with-floyd-hayes-kacy-coll-darren-paul-drew-neisser.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Salvation Army Campaign in Brazil</title>
		<link>http://www.psfk.com/2007/02/salvation-army-campaign-in-brazil.html</link>
		<comments>http://www.psfk.com/2007/02/salvation-army-campaign-in-brazil.html#comments</comments>
		<pubDate>Mon, 12 Feb 2007 14:50:45 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2425</guid>
		<description><![CDATA[There&#8217;s an interesting campaign being run by the Salvation Army in Brazil that uses recycled cardboard and grocery bags that have been found on the street. On the boxes are printed layout-designs to show how the pieces are used.
More at: Wooster Collective


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Uncategorized and Creative Thinking, Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/02/salvation-army-campaign-in-brazil.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boston Revisited</title>
		<link>http://www.psfk.com/2007/02/boston-revisited.html</link>
		<comments>http://www.psfk.com/2007/02/boston-revisited.html#comments</comments>
		<pubDate>Thu, 08 Feb 2007 18:01:44 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2414</guid>
		<description><![CDATA[Since the Boston urban spam incident last week, there has been much discussion in the blogosphere about the campaign. A couple of blog posts really stood out.
Seth Godin made us think back to the concept of challenger brands
More than ten years ago, I co-wrote four of the Guerrilla Marketing books. At the time, Jay Levinson and I were focused at helping small businesses break out of the helpless rut of leaving advertising to the big guys. There were plenty of niches where smaller organizations could really thrive without becoming pariahs in their community.
It hasn&#8217;t taken long for the game to [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/02/boston-revisited.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dasani Refreshes The Parts</title>
		<link>http://www.psfk.com/2007/02/dasani-refreshes-the-parts.html</link>
		<comments>http://www.psfk.com/2007/02/dasani-refreshes-the-parts.html#comments</comments>
		<pubDate>Thu, 08 Feb 2007 02:18:10 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2412</guid>
		<description><![CDATA[Here&#8217;s a nice idea that Anomaly sent us: it&#8217;s an ad that hijacks other ads. In this version in Times Square the Sports Illustrated supermodel in the ad above drinks from the bottle of Dasani in the ad below through a well placed giant straw.  Click image to enlarge.
Update: Ah, we just worked out that there&#8217;s a partnership between Dasani &#038; Sports Illustrated. Check out the site cravingmore.com.
Clever, no?


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Food &#38; Drink and Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/02/dasani-refreshes-the-parts.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Spam Shuts Down City, Marketers Arrested</title>
		<link>http://www.psfk.com/2007/02/urban-spam-shuts-down-city-marketers-arrested.html</link>
		<comments>http://www.psfk.com/2007/02/urban-spam-shuts-down-city-marketers-arrested.html#comments</comments>
		<pubDate>Thu, 01 Feb 2007 15:43:53 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2390</guid>
		<description><![CDATA[There&#8217;s been a lot of hoo-ha over the last 24 hours over the fact that a guerrilla marketing campaign for TV Show TV Hunger Force where an LED icon was thrown over a wire and caused a power-cut. The bomb squad were also called.
Now, there are two camps here: the oh look how the police over reacted camp (led by Boing Boing) and the maybe they pushed it too far camp (led by Floyd Hayes). Boing Boing don&#8217;t seem to do much for a living) seem content to ridicule the Boston police:
Ashamed of their own foolish overreaction to finding some [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/02/urban-spam-shuts-down-city-marketers-arrested.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Icevertising</title>
		<link>http://www.psfk.com/2007/01/icevertising.html</link>
		<comments>http://www.psfk.com/2007/01/icevertising.html#comments</comments>
		<pubDate>Wed, 24 Jan 2007 17:44:43 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2352</guid>
		<description><![CDATA[
Here&#8217;s an interesting spot by Floyd Hayes. Munich agency Serviceplan advertised cheap vacations by writing the price on cars&#8217; snowed up windscreens.


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Transport &#38; Travel and Creative Thinking, Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/icevertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke Sponsors Street Art For The Kids</title>
		<link>http://www.psfk.com/2007/01/coke-sponsors-street-art-for-the-kids.html</link>
		<comments>http://www.psfk.com/2007/01/coke-sponsors-street-art-for-the-kids.html#comments</comments>
		<pubDate>Tue, 16 Jan 2007 21:32:30 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2316</guid>
		<description><![CDATA[
Interesting sponsorship of street art seen on the top of Smith Street in Brooklyn recently. Seems like Coke and the MTA have supported an initiative by the &#8216;Tats Cru&#8216; to recreate kids paintings to brighten up the area.



By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Food &#38; Drink and Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/coke-sponsors-street-art-for-the-kids.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Spam In The NY Times</title>
		<link>http://www.psfk.com/2007/01/urban-spam-in-the-ny-times.html</link>
		<comments>http://www.psfk.com/2007/01/urban-spam-in-the-ny-times.html#comments</comments>
		<pubDate>Tue, 16 Jan 2007 21:26:20 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2315</guid>
		<description><![CDATA[
The NY Times has a lengthy article criticizing the advertising industry for plastering any space available to hit us with a commercial message. The quote by John McNeil of McCann really demonstrates why this is a growing issue: the people, like John, who conduct this sort of activity think that there work is appreciated by the public and it&#8217;s other ad agencies&#8217; work that is blighting the modern urban landscape.

Related IF! Articles
Urban Spam &#8211; The Movie

Technorati Tags: urban spam



By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Uncategorized and Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/urban-spam-in-the-ny-times.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MINI USA Uses RFID For Personal Billboards</title>
		<link>http://www.psfk.com/2007/01/mini-usa-uses-rfid-for-personal-billboards.html</link>
		<comments>http://www.psfk.com/2007/01/mini-usa-uses-rfid-for-personal-billboards.html#comments</comments>
		<pubDate>Mon, 15 Jan 2007 19:40:39 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2311</guid>
		<description><![CDATA[MINI has started to offer keyfobs with RFID chips in built which allow drivers to display personal messages at billboards when they drive close to them. A pilot campaign in Chicago, New York, Miami, and San Francisco allows participating customers to send in their messages then get to drive their cities announcing their news to other car drivers.
Motoring File


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Automotive and Creative Thinking, Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/mini-usa-uses-rfid-for-personal-billboards.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Useful Graffiti</title>
		<link>http://www.psfk.com/2007/01/useful-graffiti.html</link>
		<comments>http://www.psfk.com/2007/01/useful-graffiti.html#comments</comments>
		<pubDate>Mon, 15 Jan 2007 17:37:44 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2310</guid>
		<description><![CDATA[There&#8217;s an idea here that Floyd spotted. Graffiti that&#8217;s useful. These blue seats have been attached to poles to help people have a rest on their long walks. He says:
&#8220;At first I presumed they were placed there by local authorities  but it turns out they are some sort of sculptural graffiti.  Nice work the fella!&#8221;
More at : Useful Graffiti


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Uncategorized and Creative Thinking, Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/useful-graffiti.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Projection</title>
		<link>http://www.psfk.com/2007/01/urban-projection.html</link>
		<comments>http://www.psfk.com/2007/01/urban-projection.html#comments</comments>
		<pubDate>Fri, 05 Jan 2007 18:11:56 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2281</guid>
		<description><![CDATA[Urbanprojeection.org shows street artists how to use projections in their work. The site says:
The use of projectors differs from the classical streetart in two aspects. On the one hand it provides the possibility to show moving pictures, on the other hand the work, similar to a performance, is only shown at the actual moment of projection (until there are stickers with moving pictures on it).
Urban Projection


By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Uncategorized and Guerrilla Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/urban-projection.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fonejacker</title>
		<link>http://www.psfk.com/2007/01/fonejacker.html</link>
		<comments>http://www.psfk.com/2007/01/fonejacker.html#comments</comments>
		<pubDate>Fri, 05 Jan 2007 17:00:51 +0000</pubDate>
		<dc:creator>Henry Lambert</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2274</guid>
		<description><![CDATA[Fonejacker is the latest spoof TV show to take the UK by storm.

Created by two guys, Ed and Kayvan, Fonejacker is the perfect TV show for the YouTube generation. A selection of callers from an Arab seeking a dooovd (DVD) to a Nigerian fraudster with crazy schemes terrorise members of the public and good natured shop staff. The beauty of the show is the length of time it takes for a sketch to complete, normally under 3mins these bite sized chunks have been flying around the web.


By Henry Lambert &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/fonejacker.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branded Projections</title>
		<link>http://www.psfk.com/2007/01/branded-projections.html</link>
		<comments>http://www.psfk.com/2007/01/branded-projections.html#comments</comments>
		<pubDate>Tue, 02 Jan 2007 19:05:27 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2261</guid>
		<description><![CDATA[If street-art site Wooster Collective thinks this is cool, then you should take a look too. It&#8217;s projection work by Sportlife, a chewing gum brand in Holland.



By Piers Fawkes &#124; ©  PSFK, 2007. &#124;
Article Link &#124;
Comments &#124; More stories in: Food &#38; Drink and Guerrilla Marketing, Outdoor Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/01/branded-projections.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TBWA vs Saatchi &amp; Saatchi</title>
		<link>http://www.psfk.com/2006/12/tbwa-vs-saatchi-saatchi.html</link>
		<comments>http://www.psfk.com/2006/12/tbwa-vs-saatchi-saatchi.html#comments</comments>
		<pubDate>Thu, 14 Dec 2006 17:06:14 +0000</pubDate>
		<dc:creator>Henry Lambert</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2234</guid>
		<description><![CDATA[
Those crazy London agencies are at it again.


By Henry Lambert &#124; ©  PSFK, 2006. &#124;
Article Link &#124;
Comments &#124; More stories in: Uncategorized and Guerrilla Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2006/12/tbwa-vs-saatchi-saatchi.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
