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	<title>@PSFK &#187; Guides</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>NYC Health Initiative Offers Employees 24/7 Free Access To Local Doctors</title>
		<link>http://www.psfk.com/2012/02/free-acess-local-doctors.html</link>
		<pubDate>Thu, 09 Feb 2012 14:30:33 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/02/jay-parkinson2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="New NYC Health Initiative Offers 24/7 Access To Local Doctors" title="New NYC Health Initiative Offers 24/7 Access To Local Doctors" /></span>Workers whose companies sign up to Sherpaa will be able to call or email nearby medical professionals whenever they have a concern.]]></description>
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		<title>Google Acquires Zagat To Flesh Out Local Reviews [Headlines]</title>
		<link>http://www.psfk.com/2011/09/google-acquires-zagat-to-flesh-out-local-reviews-headlines.html</link>
		<pubDate>Thu, 08 Sep 2011 16:23:01 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="147" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/Zagat-Guides1-147x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Zagat-Guides" title="Zagat-Guides" /></span>Google adds Zagat to list of latest acquisitions in a bid to improve local business reviews.]]></description>
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		<title>The Incidental: A Morphing Daily Map</title>
		<link>http://www.psfk.com/2009/05/the-incidental-a-morphing-daily-map.html</link>
		<pubDate>Mon, 04 May 2009 17:00:57 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="176" src="http://www.psfk.com/wp-content/uploads/2009/05/3467181477_2936583d96_b-525x393.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="3467181477_2936583d96_b" title="3467181477_2936583d96_b" /></span>In a similar fashion to The Printed Blog, The Incidental was a printed guide to the Milan Furniture Fair that gathered its content from the web. Using a combination of user-submitted and pre-made content, The Incidental acted as a morphing snapshot of what was good to to see and do. Running updates were sent in via Flickr, Twitter, Upcoming, text messages, email and even hand-written notes. These highlights and comments were then used to compile the updated map and guide for the next day. 5,000 copies were printed up daily, and delivered by a team of bike messengers to to<a title="The Incidental: A Morphing Daily Map" href="http://www.psfk.com/2009/05/the-incidental-a-morphing-daily-map.html">Read more...</a>]]></description>
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