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Guinness Asks Bar Patrons To Swap Their Phones For Beers
14 january 2014
Irish brewer tries to bring real pub conversation back to life
Unconventional Guinness Ad Challenges The Beer-Drinking Male Stereotype [Video]
9 september 2013
Beer commercials tend to be chauvinistic, full of sports-watching and women-ogling, but this one presents a kind and loving group of friends.
How To Encourage Millennials To Drink Responsibly
13 august 2013
Campaign focuses on Generation Y's sense of shame and embarrassment.
Guinness Transforms Office Windows Into Pint Glasses [Pics]
26 june 2013
For St. Patrick’s Day, the brand's promotion in Toronto saw windows transformed using logo decals and blinds.
Guinness Ads Illustrate Paths To Greatness
26 april 2013
The detailed print ads show the journeys of a rockstar, entrepreneur and pool player sketched inside the iconic glass.
Fans Claim Pixels On Guinness’s Festival Billboard To Slowly Reveal Performers
20 september 2012
The brewing company celebrates its 253rd anniversary with a secret musical event whose date, time and headliners are revealed over time.
Microbes Grow A Dress From Wine
6 june 2012
Micro'be' fermented fashion has microorganisms grow seamless garments in an attempt to disrupt our perceptions about the production of woven materials.
PSFK Picks: Top Five Apps Of The Week
2 june 2012
A roundup of the latest, most fascinating apps we've learned about this past week.
PSFK’s Top Five Stories Of The Week
26 may 2012
We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.
Guinness QR Code Pint Glass Can Only Be Scanned When Full
21 may 2012
The beer brand created a product-activated QR code that could only be seen when the glass is filled with their dark brew.
Guinness Opens An Underwater Bar In A Submarine [Pics]
15 may 2012
Jump Studios were commissioned to design the interior for the unique vessel to reflect the brand statement 'Alive Inside'.
Stop Motion Film Captures The Making Of 1km Long Street Art
19 april 2012
The People of Bangladesh celebrate their New Year by creating the world's largest hand painted design.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
This Self-Scanning Shopping Bag Could Eliminate Queuing
Facebook Is Using AI To Write Captions For Blind Users
Hotel Brings Local Foods Directly To Your Room
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed