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London’s Pre-Work Raves Will Replace Gym Sessions [Video]
5 august 2013
Early morning parties offer massages and smoothies instead of drugs and alcohol.
Taco Bell Rolls Out Protein-Heavy Menu For Gym Enthusiasts
24 june 2013
Fast food chain attempts to offer healthier options for its fitness fanatic customers.
Gym Only Accepts Members Who Are 50+ Pounds Overweight
25 january 2013
Downsize Fitness is modeled after 'The Biggest Loser' and eliminates the self-conscious, alienating atmosphere found in some gyms.
Skip The Gym, Use An Office Chair To Get A Workout Instead
24 september 2012
'OfficeGym' is a system with two resistance bands that attaches to the back of any chair, allowing the user to perform exercises for the chest, shoulders, arms, back, abs, and legs.
Work Out On The Floor Of The Nightclub With An Instructor
9 march 2012
There is a growing trend in "party workouts": group events in nightclubs for exercising and meeting people.
Gym Concept Connects Jogging To Social Good
9 february 2012
Creative concept encourages runners by giving them meaningful incentives to exercise.
Daily Buffet-Style Fitness Packages Let You Try Out Various Activities
1 february 2012
A new business model in the exercise industry creates packages of fun fitness experiences, offering consumers a break from strict schedules and activity monotony.
Springwise: Get A Free Personal Trainer With Interactive, Motion-Sensing Gym Walls
30 january 2012
Bally Total Fitness is using Kinetic technology to improve user experience and attract new members.
Nike’s Invite-Only Basketball Court Comes With 24-Hour Concierge Service [Pics]
19 january 2012
Refurbished gym in New York's Lower East Side offers a complete sporting experience for exclusive members.
Game Functionality And Systems: Gesture-Based Gaming [Future Of Gaming]
2 january 2012
Motion-sensing technologies are capable of responding to a wider range of natural movements, enabling developers to create more intuitive game experiences.
Game Penalizes Exercisers For Failing To Get To The Gym [Future Of Gaming]
30 december 2011
Gym-Pact is a start-up that works in collaboration with fitness centers in Boston to provide monetary disincentives for skipping the gym.
Reebok Commissions World’s Largest 3D Street Art [Video]
21 november 2011
Reebok commissions street artists, Joe & Max, to create world's largest 3D painting on a London street.
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