http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/08/lacoste-makes-polos-popular-with-nyc-waiters-and-concierges-headlines.html Thu, 25 Aug 2011 16:17:24 +0000 Lacoste, the French brand famous for its pique polos with the alligator stitched at the chest, is outfitting waiters and concierges who work at trendy NYC hotels and restaurants for free, in a move to reposition its brand.]]> http://www.psfk.com/2009/05/axe-to-sponsor-hamptons-night-club.html Wed, 27 May 2009 15:59:54 +0000 Axe, makers of sprays and body wash aimed at men ages 17-24 internationally, will be embarking this summer on a questionable new project- creating a season-long Axe themed nightclub inside the Hampton’s New York club Dune. The club will feature Axe products in the restrooms, Axe themed drinks, and what a PR rep for the company described as “subtle branding” on the DJ Booth, menu, and valet tickets. When asked why Axe is taking on such a chancy endeavour (their main demographic has been hit the hardest by the recession, and it’s been remarked that many are unable to visitRead more...]]>