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	<title>PSFK &#187; happiness</title>
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	<link>http://www.psfk.com</link>
	<description>Good Ideas Report</description>
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		<title>Optimism Vs. Pragmatism In Brand Campaigns</title>
		<link>http://www.psfk.com/2010/01/optimism-vs-pragmatism-in-brand-campaigns.html</link>
		<comments>http://www.psfk.com/2010/01/optimism-vs-pragmatism-in-brand-campaigns.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 15:48:17 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[absolut]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[allen adamson]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[competitive claims]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[landor associates]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[spike jonze]]></category>
		<category><![CDATA[Stuart elliott]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=55798</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/01/optimism-vs-pragmatism-in-brand-campaigns.html" title="Optimism Vs. Pragmatism In Brand Campaigns">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_43d2c67589d27fce621bf9b94e79be13.jpg" alt="Optimism Vs. Pragmatism In Brand Campaigns" />
</a></span>An article by Stuart Elliott in the New York Times suggests that brands are taking a more realistic approach with the tone conveyed in their communications strategies in the new year.]]></description>
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		<title>Electrolux Lab Study: Vacuum With Music</title>
		<link>http://www.psfk.com/2009/12/electrolux-lab-study-vacuum-with-music.html</link>
		<comments>http://www.psfk.com/2009/12/electrolux-lab-study-vacuum-with-music.html#comments</comments>
		<pubDate>Fri, 11 Dec 2009 15:46:31 +0000</pubDate>
		<dc:creator>Kyana Gordon</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cleaning]]></category>
		<category><![CDATA[electrolux]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[vacuum]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=54017</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2009/12/electrolux-lab-study-vacuum-with-music.html" title="Electrolux Lab Study: Vacuum With Music">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_0.jpg" alt="Electrolux Lab Study: Vacuum With Music" />
</a></span>An Electrolux lab study concluded vacuuming with music improves cleaning results and gives a general feeling of happiness.]]></description>
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		<title>How Do You Feel Right Now? New iPhone App Tracks Happiness</title>
		<link>http://www.psfk.com/2009/07/how-do-you-feel-right-now-new-iphone-app-tracks-happiness.html</link>
		<comments>http://www.psfk.com/2009/07/how-do-you-feel-right-now-new-iphone-app-tracks-happiness.html#comments</comments>
		<pubDate>Thu, 30 Jul 2009 14:57:00 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Life Tracking]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Web and Tech]]></category>
		<category><![CDATA[WiLife]]></category>

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<a href="http://www.psfk.com/2009/07/how-do-you-feel-right-now-new-iphone-app-tracks-happiness.html" title="How Do You Feel Right Now? New iPhone App Tracks Happiness">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_88706883.jpg" alt="How Do You Feel Right Now? New iPhone App Tracks Happiness" />
</a></span>Image Credit: Getty Images, Jason Koxvold/Flickr
A new iPhone application offers to help you understand how happy you are, and what makes you &#8230; [visit site to read more]

&#169; Paloma Vazquez for PSFK, 2009. &#124;
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Post tags: applications, data, happiness, iphone, Life Tracking, psychology, Web and Tech, WiLife

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]]></description>
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		<title>Happiness Objectified: Do Our Things Make Us Happy?</title>
		<link>http://www.psfk.com/2009/07/happiness-objectified-do-our-things-make-us-happy.html</link>
		<comments>http://www.psfk.com/2009/07/happiness-objectified-do-our-things-make-us-happy.html#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:12:41 +0000</pubDate>
		<dc:creator>Sam Biddle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[expensive]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[objects]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[things]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=37078</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2009/07/happiness-objectified-do-our-things-make-us-happy.html" title="Happiness Objectified: Do Our Things Make Us Happy?">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_2661891823_20694f872b_b.jpg" alt="Happiness Objectified: Do Our Things Make Us Happy?" />
</a></span>
There can be no doubt that, from the moment we roll out of bed to the screeching of our alarm (on a clock, on an iPhone, from a radio) until the moment we close our eyes again (having put down our book, our laptop, our &#8230; [visit site to read more]

&#169; Sam Biddle for PSFK, 2009. &#124;
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Post tags: expensive, happiness, objects, study, things

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