In an extreme bit of experiential marketing, and to celebrate Candy Land’s 60th anniversary, Hasbro transformed San Francisco’s winding Lombard Street into a life-size version of the board game.
Two teams of children competed in a round of the game, those from UC San Francisco Children’s Hospital versus Friends of the Children. The reward waiting at the finish line was dessert by Debbie Does Cakes.
[via laughingsquid]
August 21, 2009
San Francisco’s Lombard Street Becomes Candy Land Game Board
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